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Tag : Ad Automation Software

The ABCs of Efficient Campaign Pacing: Part Two

Cranking up a new campaign can be tempting. Once you’re given a fresh batch of creative and a promising audience to test it out on, it’s time to step on the gas, right? Blowing through daily budget too quickly is something that happens to a lot of advertisers; luckily, pacing can be evened out if you follow a few simple steps. Last week we discussed limiting the number of Active Ads within your campaign to those with high performance using […]

The ABCs of Efficient Campaign Pacing: Part One

We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it […]

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]

In-House Advertising: A 5-Step Path to Success

Over the past few months we’ve been sharing our thoughts on the in-house advertising movement, providing news updates and key reasons why digital marketing companies are taking control of their customer data. Based on our relationships with current customers, we wrote an eBook detailing how campaign conception, execution, measurement and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]