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Tag : Ad Automation Software

Advertising SaaS: Behind Ad Tech’s Growth to $100B in 2020

A recently released report from independent consulting firm Technology Business Research projects that ad tech revenue will increase from $30B in 2015 to $100B in 2020 — a 300%+ increase over a 5-year span. According to MediaPost, this rapid boost in revenue is a clear reflection of “advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings.” To formulate the $100B figure, the consulting firm evaluated vendors from four different segments — data management platforms, demand-side platforms, ad […]

Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API

The Nanigans Reporting API enables you to get full access to your campaign summary and transaction-level data in a way that is transparent, flexible and customizable. With the Nanigans Reporting API you can: Extract data programmatically and monitor campaign performance in near real-time Quickly integrate and implement solutions Conveniently access cross-channel reporting via AdLevel and EventLevel methods to tailor your reports directly for your business – 24 hours a day, seven days a week Save time by automating complex and […]

How to: Run a Post-Launch Ad Campaign Analysis

Congratulations, you’ve successfully launched a new campaign using Nanigans software! What’s next? The post-launch analysis is an essential part of getting a campaign off the ground and is the foundation to being able to assess and build on performance. In-house marketers benefit from taking stock of the campaign setup and early data shortly after launching so that any inconsistencies or performance gaps can be addressed right away. Ready to get started? Marketers working with Nanigans typically approach post-launch analysis in […]

The ABCs of Efficient Campaign Pacing: Part Three

In the past few weeks we’ve talked about the number of Active Ads within your campaign, and how to limit your Bids and Budgets. This week, we’ll walk through the last two letters in the “ABCs” of making sure your campaign daily budget is paced properly: “C” is for Calendar When consumers are left to their own devices (pun intended), they are far more active within the online marketplace. That is to say, when the average user is at work, […]

The ABCs of Efficient Campaign Pacing: Part Two

Cranking up a new campaign can be tempting. Once you’re given a fresh batch of creative and a promising audience to test it out on, it’s time to step on the gas, right? Blowing through daily budget too quickly is something that happens to a lot of advertisers; luckily, pacing can be evened out if you follow a few simple steps. Last week we discussed limiting the number of Active Ads within your campaign to those with high performance using […]