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Tag : ad creative

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

Featured image - Mobile Optimized Landing Pages

4 Perfect Mobile-Optimized Ad & Landing Page Pairs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]

These 4 Advertisers Are Using Color To Dominate Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Want to know the key to successful Instagram ads? On a visually-based platform like Instagram, color is the first thing that jumps out at users as they browse through the images in their feed. But color can do more than just help your ad stand out from the crowd; these brands are lighting up Instagram with vibrant and vivid ads […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]