Tag : ad creative

6 Instagram Ad Creative Best Practices For Digital Marketers

Instagram is the perfect platform for marketers looking to reach a young and growing audience using a universal language — images. Because visuals speak the loudest on this photo-sharing site, it’s important to make sure that your ads adhere to Instagram’s creative best practices. Here are six rules of thumb to keep in mind as you work on creating your Instagram ad campaigns. 1. Lighting and Details Every pixel matters when your ads are going to be published to users […]

Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness

Our last Relevance Score post touched on some of the basic things marketers need to know about the metric and how it relates to campaign strategy. In this article we look a bit more in depth regarding what precise tactics advertisers can leverage to boost an ad’s relevance to their target market. 1. Use gender-specific targeting when possible As a general rule, a Relevance Score tends to be higher for ads utilizing gender-specific targeting when compared to those using non […]

How To: Conduct An Ad Creative Test

Online marketers are told time and time again to refresh creative often, and for good reason — this approach gives social media campaigns a higher likelihood of attracting customer attention and leaves more room for optimization down the line. In our recent “How Can Online Advertisers Test Creative In Their Facebook Ads?” blog post, we provided recommendations for how to set up an A/B test of creative. In this article, we’ll be looking more in depth at the testing components. […]

Facebook Relevance Score: The Magic Number

In an effort to keep its advertiser base better in tune with performance indicators, Facebook has recently started sharing ad Relevance Scores with performance marketers. This figure ranges on a scale of 1 to 10 and helps advertisers understand if a marketing message is relevant and engaging to its target audience. The Relevance Score is an amalgamation of many metrics: Engagement Clicks Conversions Click-Through Rate (CTR) Positive Reviews and Negative Reviews While not a primary indicator of an ad’s success, […]

Boost Your Facebook Video Ad Performance With The Three-Second Rule

Last week, our latest case study dove into Kabam’s use of video ads to promote its Marvel: Contest of Champions game. The company has had a great deal of success using the format, largely through intelligent testing that reemphasized some of the key best practices for video advertising on Facebook. If you’re planning to start or currently running a video ad campaign, remember that with autoplay video you only have several, silent seconds to catch a user’s attention as they […]