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Tag : ad creative

featured image - Lead Gen Creative Best Practices

9 Essential Creative Best Practices for Lead Generation Advertisers

If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following […]

Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong. These creative best practices will help you craft compelling ad creative that not only catches the attention of new […]

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How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep […]

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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Getting Creative With Facebook And Instagram Video Advertising [SlideShare]

Marketing teams in all industries are increasingly turning to video ads to drive awareness and revenue. This year, more advertising teams dedicated ad spend to video than ever before, especially on social platforms. And according to a survey of US marketers who plan to use social video ads, 66% said they would invest in video ads on Facebook and 27% intend to boost spend for Instagram video ads over the next nine months. Running video ads on channels like Facebook and […]