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Tag : ad creative

How to Succeed in eCommerce Advertising: 6 Creative Best Practices

The future looks bright for eCommerce advertising. According to eMarketer, global B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion, spurred by the adoption of mobile devices in emerging markets, the proliferation of online payment options, and more sophisticated shipping methods. Similarly, eMarketer’s US Retail eCommerce Sales Growth by Product Categories chart displays healthy (12-15% YOY) increases in 2015, especially in the books/music/video, apparel & accessories, toys & hobby, furniture & home furnishings verticals. As direct response advertising […]

The Power of Creative Combinations: An eCommerce Case Study

The transition between one season to the next is a retailer’s time to shine when it comes to eCommerce. The Facebook News Feed and Right Hand Side are valuable real estate to promote new product lines and drive increased traffic to stores as well as virtual shopping carts. In Q4 2013, Nanigans partnered with a leading retailer for a seven-week campaign that achieved a 73X return on ad spend — 20% higher than their target goal — based on view through. […]

Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras)

It’s an exciting time to work in the app world. Mobile use is through the roof, smartphones are flying off the shelves and Facebook just put a stake in the ground when it comes to supporting developers. At Nanigans, we are are helping to sustain the momentum by giving gaming teams the tools they need to run successful launch and re-engagement ad campaigns. As any developer can tell you, user acquisition is the primary focus once a game has shipped. […]

4 Ways to Drive Landing Page Conversions with Facebook Ad Creative

Facebook and Nanigans have stressed the importance of strong ad creative for over a year now because compelling creative plays a huge role in overcoming channel noise and promoting user engagement. But eye-catching creative doesn’t stop at the ad unit on Facebook; without a relevant, targeted landing page you’re just collecting wasted clicks. In this post we’ve identified four best practices for creating a seamless transition between ad clicks, landing pages and consumer actions, whether you’re aiming for a purchase, […]

Getting Creative: The Secret to Facebook Advertising Success [eBook]

Marketers have spent billions of dollars on Facebook advertising. They are even spending more on Facebook for display advertising than they are on Google. Mostly that’s because Facebook ads work, allowing brands to successfully scale their ad spend on desktop and mobile. So why do Facebook ads work when they work? There are three reasons: Facebook’s extensive targeting options (demographics, affinities, psychographics and behaviors) coupled with optimization strategies based on customer lifetime value ensure that you can deliver your ads to the most relevant audience possible […]