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Tag : ad creative

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]

Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

As Facebook continues to create and retool a wide array of direct response ad products, ecommerce advertisers are better equipped to provide customers with the offers that are most valuable to them, in a way that encourages near-instant gratification. Nanigans ecommerce advertisers have had a great deal of success using link-based Unpublished Page Posts (UPP) in particular. Of course, not all campaigns are created equal. There are a number of considerations on the creative side that help improve the performance […]

Has Data-Driven Marketing Buried the Creative Side of Advertising?

“Do more with less” might as well be the mantra for CMOs in 2015. Of course, marketing executives have always been in the hot seat to deliver leads and boost revenue, but an increased focus on data-driven marketing in the workplace means more scrutiny of hard numbers and the bottom line. With all this talk of metrics, what’s happening to the right brain side of advertising? As ad automation technology makes it easier and more efficient to launch and scale […]

Social Media Marketing PSA: Know Your Ad Environment

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there’s been a lot of buzz around the new Apple Watch; specifically, which brands have launched inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% […]

5 Elements of a Successful Social Media Ad Campaign

If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow on a daily basis? Here’s our comprehensive list: 1. Empathetic Ad Creative Picking the order of list items #1 and #2 […]