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Tag : ad creative

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How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep […]

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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Getting Creative With Facebook And Instagram Video Advertising [SlideShare]

Marketing teams in all industries are increasingly turning to video ads to drive awareness and revenue. This year, more advertising teams dedicated ad spend to video than ever before, especially on social platforms. And according to a survey of US marketers who plan to use social video ads, 66% said they would invest in video ads on Facebook and 27% intend to boost spend for Instagram video ads over the next nine months. Running video ads on channels like Facebook and […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

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7 Twitter Ads Using Color To Drive Clicks And Revenue

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Whether you’re an insurance, travel, mobile gaming or ecommerce advertiser, you can’t afford to overlook the importance of color in online campaigns. In the same way that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the […]