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Tag : ad creative

The Playbook: Scaling Digital Advertising Success

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. In this episode of The Playbook, a fan writes in: “We had a very successful global launch. How do we maintain our advertising campaign’s success online?” Click below for Senior Product Specialist Erik Mansur’s discussion of the two different phases in […]

The Playbook: The Truth About Digital Advertising Budgets

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across the board? In this episode, Nanigans’ Senior Product Specialist Erik Mansur discusses the importance of dynamic budgeting and the difference between “explore” and “exploit.” […]

Featured Image - Twitter Advertising Best Practices

10 Creative And Copy Best Practices For Twitter Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream actions like signups, installs, purchases, and form completions? Here are ten to incorporate and test in your next Twitter campaigns: 1. Color Color is the first thing […]

3 Disastrous Instagram Advertising Mistakes To Avoid

Note: The brands featured herein are meant to serve as examples, and are not Nanigans customers. Names have been blurred to protect the guilty.  Instagram recently announced a new milestone: 200,000 advertisers have flocked to the platform since it rolled out the red carpet last September. Online marketers are clearly seeing value from the photo-sharing site; however, stiff competition makes it more important than ever to maintain high standards when it comes to creative. If you’re looking to acquire customers […]

Carousel Ads: One Product, Many Angles

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. There’s a common misconception from online advertisers with only one product that the Carousel Ad unit does not make sense for them. They’re used to seeing the kind of retail ad pictured below: We’ve seen some pretty creative example, however, of advertisers leveraging the unit to feature one product, an app, or a lifestyle image as opposed to multiple products […]