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Tag : Ad Engine

Exploration Boost: Ensure Your New Ads Have the Chance to Succeed

In the competition for impressions, clicks and purchase events, recently launched social media ads often get the short end of the stick. Facebook doesn’t know how likely it is that consumers will click on a new ad, so it gives preference to other ads that already have a track record of clicks. This approach makes logical sense, but it puts marketers in a chicken-and-egg spiral where a new ad’s odds of good delivery are low because there’s not enough data, […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

4 Insider Tricks For Leveraging Performance Analysis

Once Nanigans clients are comfortable using our software, they tend to spend a lot of time using our business intelligence tool, Performance Analysis. In fact, over 50% of all client events within Ad Engine occur there, between analyzing overall campaigns, setting up targeting and creative, to optimizing ad campaigns at scale. While most Performance Analysis enthusiasts are familiar with commonly used features and use cases, we thought it might be helpful to highlight some lesser known tips and tricks. Trick […]