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Tag : Ad Engine

Software as a Service: Not Another Acronym

A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability of our platform and triple-checking that our product aligns with client needs, now and in the future. […]

An Insider Look at Ad Engine’s Ranking System

Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Nanigans Sharpened Focus on Software for the In-House Advertiser

Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved to focus on building technology, algorithms and tools to help customers drive real business goals on social, like purchases and lifetime ROI – and at a time when the […]