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Tag : Ad Engine

How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend our expertise when it came to marketing such a delicious product. While were were thrilled to hit our goals by bringing them lower CPAs and driving a higher number of subscribers, Lot18 was […]

Introducing Multiple Product Feeds for Facebook Exchange

The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]

Drive Actionable Data With New Custom Formulas

Measuring what matters is the foundation of successful performance marketing campaigns. Metrics that bridge the gap between a so-called “vanity metric,” and truly actionable data are the key points to measure and evaluate. At Nanigans we recognize the need for performance-oriented data that enhances your advertising and enables data-driven decision-making. Below we will walk through four examples of metrics that you can calculate using Custom Formulas, a new feature within Ad Engine that provides the data necessary to drive decisions […]

Delivering Relevant and ROI-Driven Ads Using Website Custom Audiences

According to a Global Media Intelligence study by eMarketer, advertisers that target the right audience can see an enormous lift in performance. For example, advertisers in Retail that targeted top audiences experienced a lift in performance of 500%. While some of the increases from targeting are astounding, the concept of targeting a relevant audience is not new among social marketers. On Facebook, performance-minded marketers have been utilizing expansive options to reach very granular and relevant audiences. In addition to these […]

What a Marketer Has to Do Every 5 Minutes [Study]

Automation or manual? When it comes to Facebook performance marketing, the marketer’s dilemma often hinges on whether to use automation software to bid and run ads or to manage their campaign manually. We conducted a study with two premier technology marketers to find out how many marketers it would take to make all of the campaign optimizations Nanigans’ Ad Engine software makes every five minutes to stay competitive on Facebook. The results are fascinating… Download our latest study as we […]