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Tag : ad measurement

featured image - Level up measurement

It’s Time for Advertisers to Level Up Their Performance Metrics

It’s no secret that digital advertising has completely changed the game for marketers. While traditional forms of advertising didn’t provide the same insight into campaign impact, the current digital landscape allows marketing teams to report on the actual effects of their advertising in real time. However, this ability has lead many advertisers to get “drunk on data”, leading them to not truly allocate digital ad dollars to deliver the most bottom-line growth for their business. Here’s what advertisers need to […]

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

Optimize Mobile Clicks and Conversions with Direct Integration

Everyone knows that whatever marketing goals you have for your mobile app, you can’t meet them without leveraging the right data. In the early days of mobile app marketing, the only real way to get data out of an app for optimization was to install a Software Development Kit (SDK) so that the app would provide the data first hand through direct integration.  However, fast-forward to 2015 and today’s mobile app marketer has a number of options — such as […]

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Cracking The Fractional Attribution Conundrum

This article was originally published in AdExchanger. When I approached the register last weekend at a local Best Buy to purchase an iPhone charger, I was asked if anyone had helped me with my shopping. I said yes, even though the young man who assisted me did nothing more than point me in the general direction of iPhone accessories. I assume he received credit for my purchase although he didn’t do much to drive that revenue. He didn’t create the […]