Tag : Ad Specs

Instagram Direct Response And Branding Ad Unit Reference Guide

Last week we discussed some of the many reasons why direct response marketers are excited about the opportunity to advertise on Instagram. While Instagram’s ad units share similarities with Facebook’s ad formats and robust targeting capabilities (for example, the 20% text overlay rule), they also have their own unique specifications and requirements. The guide below will tell you all you need to know about Instagram’s initial ad offerings as you work towards unleashing your campaigns on what Re/code dubs “the […]

Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet. Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers […]