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Tag : Ad Spend

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]

How a Leading eCommerce Retailer Scaled From 4K to 20K on Mobile – in 3 Days

Mobile is an increasingly important market for brands in 2014. According to comScore, 4 out of 5 consumers use their smartphone to shop. As online sales increasingly come from mobile, eCommerce companies are placing a big emphasis on luring customers to their native apps with Facebook mobile app install ads. To scale these efforts, savvy eCommerce companies are stepping up their creative game to ensure their ads are relevant and compelling to a variety of audiences. Last month, the Nanigans Ad […]

end=of-year-budgets

Why You Should Shift Your End Of The Year Budget To Facebook

As we near the end of the final quarter of the calendar year, digital marketers are wondering how they should spend their remaining budget before they lose it. With the online world becoming increasingly competitive, many advertisers are turning to Facebook to meet their business goals-be it acquiring lifelong customers or driving incremental sales. Advertisers are attracted by Facebook’s massive audience–people are spending more time on Facebook than anywhere else online. And brands have the opportunity to join in on […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]