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Tag : Ad Spend

Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed, and where all the competition is taking place. An annual tradition like Father’s Day is a great time to mark how untraditional […]

Scale Your Ad Spend On a Global Level – In Just 5 Steps

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2% average conversion rate. Even the most addictive, time-swallowing games generally hit a conversion ceiling of 10% for getting users to take […]

Online Travel Advertising Ready to Take Off in 2015

It’s easy for Online Travel Agencies (OTAs) to focus on the major spikes in revenue that they experience over seasonal events like Spring Break and Christmas, but looking solely at peak customer purchasing times may render online travel advertisers short-sighted. Studies researched and led by eMarketer over the past year suggest that there are many investment and ROI opportunities available to companies who zoom out to see the bigger picture. How are trends like mobile usage, local targeting and traveler […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]