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Tag : Ad Spend

end=of-year-budgets

Why You Should Shift Your End Of The Year Budget To Facebook

As we near the end of the final quarter of the calendar year, digital marketers are wondering how they should spend their remaining budget before they lose it. With the online world becoming increasingly competitive, many advertisers are turning to Facebook to meet their business goals-be it acquiring lifelong customers or driving incremental sales. Advertisers are attracted by Facebook’s massive audience–people are spending more time on Facebook than anywhere else online. And brands have the opportunity to join in on […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]