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Tag : Ad Spend

The Playbook: Mobile Advertising By the Numbers

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there? In this episode of […]

How To Generate Higher Value Leads at Scale With Nanigans For Twitter Advertising

One of the largest advertisers in the lead generation sector has used Nanigans for years to execute on its Facebook advertising strategy. The company is focused on connecting qualified consumers with its network of service provider partners. Through years of testing and tweaking Facebook advertising strategies, the company has built a deep understanding of how to best target qualified leads in the most cost effective way. Expanding direct response advertising to a new channel like Twitter presented challenges in terms […]

The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

If there is a day outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on — and see the best results from — last-minute Valentine’s Day shoppers. Below, you can see how 2015 ecommerce purchase rates from Facebook advertising rose by 47% during Valentine’s Day week, […]

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4 Reasons Digital Advertisers Should Be Targeting China

eMarketer predicts big things for digital advertising in China. While the country’s economy is in the midst of a slowdown, China will still experience healthy year-over-year gains because of growing domestic demand for retail, financial services, telecom and other services that naturally contribute to more ad spending. It also doesn’t hurt that China is a major economic force that has helped make Asia-Pacific the home to the majority of the world’s ecommerce market. eMarketer says this especially holds true for […]

Digital Advertising Budget Calculator [Interactive Tool]

Effective Facebook advertising involves countless variables – audience targeting, marketplace competition, bidding strategies, conversion rates, and so much more. To cut down on some of the uncertainty and provide digital marketers with a better sense of what to expect for campaign reach and spend, we’ve built a simple ad budget calculator based on Nanigans’ years of deep social and mobile advertising experience. Whether you’re testing new audience combinations or looking to drive higher revenues from advertising by scaling your existing […]