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Tag : adtech

chain-money

Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]

self service

Programmatic Buying: Moving From Outsourced To Self-Service

This article was originally published in AdExchanger. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to ask themselves one very important question: Should they outsource programmatic buying or come up with a solution in-house? For many firms, the answer is in-house expertise, also known as self-service. Cost savings, data protection and creating expertise that is core to your brand are some of its potential benefits. I’m not […]