Menu

Tag : Advertising

An Insider Look at Ad Engine’s Ranking System

Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]

10 Reasons Why Companies Are Taking Media Buying In-House

Whether it’s pumping up the volume on a successful campaign, launching new promotions, hitting a seasonal window or reacting to something in the news, in-house advertisers are in control and have the competitive edge over third parties. Nancy Hill, President of 4A says it well: “It’s been very clear for quite some time that agencies need to be much more agile and faster to respond, and that’s what real-time marketing has pushed us all toward.” Increased agility is only the tip […]

How Facebook Has Changed Fashion Week

Calling all fashionista’s…This year, New York Fashion Week is amplifying its reach and immediacy with live play-by-play coverage of shows and behind-the-scenes content on Facebook.  Rather than the exclusive event of years past, Facebook has brought Fashion Week to rest of us, and brands have the opportunity to connect with consumers more intimately than ever before. It’s no secret that people are increasingly turning to Facebook for the latest trends, fashion advice, and inspiration.  You can’t scroll through your News […]

facebook mobile commerce

5 Tips on Mastering Facebook Mobile Advertising for E-commerce

Leading retailers throughout the world are leveraging Facebook Mobile, and rightfully so. With 680 million users regularly connecting via mobile, Facebook offers a massive and tantalizing audience to retailers. So how committed are marketers to the mobile e-commerce opportunity on Facebook? By all accounts, they are embracing it as a critical engagement point with their base. The space is not only large; ad spending is hitting new heights. 20% of Facebook advertising revenue is coming from mobile and retail is […]

Nanigans Named One of Boston’s Hottest Companies

BostInno, the must-read local news outlet focused on innovation in Boston, hosted their inaugural 50 on Fire awards ceremony last night and Nanigans took home an award in the Marketing & Advertising category! The 50 on Fire awards recognized the 50 hottest companies in Boston’s Arts & Entertainment, Design, Dining & Retail, Education, Healthcare & Medicine, Marketing & Advertising, Media, Sports & Fitness, and Tech sectors. BostInno received more than 2,000 50 on Fire nominations across the 9 categories, which was then narrowed […]