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Tag : Affinity Analysis

Facebook Partner Categories

Facebook Partner Categories: Frighteningly Effective

As anyone who’s ever been served a retargeting ad after abandoning an item in their shopping cart can tell you, social media marketing has become extremely (sometimes frighteningly) sophisticated. The appeal of Facebook as an ad channel has always been the level of insight it provides into the hearts and minds of consumers; not just gender, age and location, but whether someone’s in a long-distance relationship, has a birthday coming up or reads Twilight. While Broad Categories have provided brands […]