Tag : Affinity Analysis

Predictive Lifetime Value: A Game Changer For Mobile App Developers

It takes a lot of time, energy and investment to create compelling virtual worlds that users can get lost in. Naturally, once a mobile app is ready for launch, game developers are anxious to see all the hard work pay off. Obsessively checking install rates and app store rankings is a logical next step – but that kind of laser focus on surface-level metrics can lead to trouble down the road. Yes, it’s important to build a new mobile game’s […]

Scale Your Ad Spend On a Global Level – In Just 5 Steps

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2% average conversion rate. Even the most addictive, time-swallowing games generally hit a conversion ceiling of 10% for getting users to take […]

Facebook Partner Categories

Facebook Partner Categories: Frighteningly Effective

As anyone who’s ever been served a retargeting ad after abandoning an item in their shopping cart can tell you, social media marketing has become extremely (sometimes frighteningly) sophisticated. The appeal of Facebook as an ad channel has always been the level of insight it provides into the hearts and minds of consumers; not just gender, age and location, but whether someone’s in a long-distance relationship, has a birthday coming up or reads Twilight. While Broad Categories have provided brands […]