Tag : algorithms

An Insider Look at Ad Engine’s Ranking System

Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]

What Performance Marketers Need to Know About Their Algorithms

If you’re spending millions of dollars across social and/or mobile, there’s a good chance you’re working with an agency or a SaaS platform like Nanigans. While this should be a positive and profitable experience, one question that never seems to get answered for the “customer” is “so how does this tool and these algorithms work?” The teams behind these algorithms are usually data scientists. Data scientists are smart. Most, (ours) have PhDs from the top universities around the world including […]