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Featured Image - - The truth about transparency in digital advertising

The Truth About Transparency in Digital Advertising

This article originally appeared in Marketing Land.  Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for […]

ANA Confirms Overwhelming Lack of Transparency Between Agencies & Advertisers, Crippling Performance & Gouging Budgets

Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and their media buying agencies. The conclusion of the report on the agency-advertiser relationship: “Non-transparent business practices were found to be pervasive” Crippling Profitability This statement alone should make every single marketing executive currently relying on an agency holding company for media buying to recoil, demand answers, and in some instances fire their agency […]

featured image - ANA programmatic report

ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]