Tag : app developers

Mobile Gaming in the News: ChinaJoy, Tokyo Game Show & More

Read any gaming publication today, and it’s clear that the games industry is undergoing massive changes. Who’s playing games, and how they’re playing them, is evolving. As the industry mobilizes for mobile, it’s also seeing gamer demographics shift. To help app developers figure out what these changes mean, we’ve compiled and summarized some of the major mobile gaming stories that have been making headlines the last few months. Read on to learn about the state of gaming today. Pew Research […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads

Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install […]

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]