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Tag : app developers

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

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4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; […]

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

3 App Marketing Tips From The Developer of Trivia Crack

Etermax founder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation? Cavazzani offered recommendations in a recent webinar with App Annie. Here’s his advice for app developers and marketers hoping for runaway success: 1. […]

The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

It’s natural for mobile gaming companies to be head down in planning and budgeting user acquisition and LTV efforts for the next quarter or two, but keeping an eye on the bigger picture can also be important strategically. According to NewZoo’s 11-page Casual Games Sector Report, by 2017 the global games market will be worth more than $100 billion (compared to $75.5 billion in 2013). What are the factors shaping this rapid growth, and what do mobile app developers need […]