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Tag : app developers

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads

Facebook made a big splash when it announced Carousel Link Ads (formerly known as Multi-Product Ads) in 2014 – not only a fresh unit for brands to explore and test, but a chance to reach audiences in a unique way. Online retailers immediately flocked to the format, and with good reason – the multi-image capabilities of digital carousel link ads align very neatly with the traditional print catalog structure of yore. With the more recent addition of mobile app install […]

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]

Game Over: How To Avoid Mobile App Churn

User acquisition is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies with the same goal: to reach users with a demonstrated interest in mobile games that are most likely to make in-app purchases. Given this intense competition for a very specific kind of customer, it’s surprising that many social media campaigns aren’t optimized toward yield or revenue. More frequently, app developers target towards Cost Per Install (CPI) and then lower their […]

Scale Your Ad Spend On a Global Level – In Just 5 Steps

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2% average conversion rate. Even the most addictive, time-swallowing games generally hit a conversion ceiling of 10% for getting users to take […]