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Tag : app developers

All About Mobile: Facebook’s f8 Developer Conference + Nanigans Mobile SDK

All eyes are on San Francisco as Facebook gears up for f8 on April 30th. The last time Facebook held its developer conference was September of 2011, so there’s been quite a build up to this event. Historically, CEO Mark Zuckerberg has used f8 to make big announcements about the future of Facebook. In 2011 he unveiled Open Graph and announced the revamping of the News Feed. A lot of tech folks are speculating about what’s in store for us […]

Nanigans Releases Benchmark Report for Game Developers Advertising on Facebook

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook. With the millions of new smartphones, tablets and desktops that will be given as gifts this holiday season, this report offers support for gaming CMOs to increase Facebook advertising budgets. Highlights from the report include: CPM and impression averages Click-through rate and action averages Install rates and ad spend averages Revenue by gender, […]