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Tag : app developers

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]

Game Over: How To Avoid Mobile App Churn

User acquisition is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies with the same goal: to reach users with a demonstrated interest in mobile games that are most likely to make in-app purchases. Given this intense competition for a very specific kind of customer, it’s surprising that many social media campaigns aren’t optimized toward yield or revenue. More frequently, app developers target towards Cost Per Install (CPI) and then lower their […]

Scale Your Ad Spend On a Global Level – In Just 5 Steps

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2% average conversion rate. Even the most addictive, time-swallowing games generally hit a conversion ceiling of 10% for getting users to take […]

Top 10 Online Gaming Charts of 2014 [SlideShare]

In 2014, online gaming continued to soar with the help of new devices like tablets and smartphones. The story that dominated mobile in 2014 was the release of the biggest iPhone yet: the 5.5 inch tall iPhone 6 Plus. Once people got over bendgate, they realized that the iPhone 6 is actually great for gaming. With 39.8% of the total US population playing games on their phones last year, gaming apps are becoming household names. Now everyone’s trying to cash in on […]

The State of Mobile in 10 Charts

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%? The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you […]