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Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]

Facebook Advertisers Abuzz Over Asia Pacific

Asia Pacific is the source of a massive user base for Facebook. Monthly active users increased 23% year-over-year in Q4 2013 and eMarketer predicts that it will continue to be the highest growth area until 2017, fueled by users from India, Japan and Indonesia. Asia Pacific is not only fastest growth market for Facebook but it also offers tremendous potential for advertisers. E-commerce is one of Facebook’s largest advertising verticals in Asia Pacific. According to the latest predictions by eMarketer, for […]