Tag : Asia Pacific

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3 APAC Marketing Facts That Digital Advertisers Should Know

 The Asia-Pacific region presents an enormous opportunity for marketers. Home to 4.3 billion people in 20+ countries, this fast-growing geo is a ripe market for businesses looking to expand internationally. While it may be tempting to treat all APAC countries the same, this large region is incredibly diverse and there are many factors that marketers need to be aware of. We’ve assembled the following statistics to help you tailor advertising campaigns specifically to an APAC market. 1. Ecommerce And Mobile […]

The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

It’s natural for mobile gaming companies to be head down in planning and budgeting user acquisition and LTV efforts for the next quarter or two, but keeping an eye on the bigger picture can also be important strategically. According to NewZoo’s 11-page Casual Games Sector Report, by 2017 the global games market will be worth more than $100 billion (compared to $75.5 billion in 2013). What are the factors shaping this rapid growth, and what do mobile app developers need […]

Global Media Stats That Every Digital Marketer Should Know

With 43% of the global population using the Internet at least once a month, it’s easy to see that the world is evolving into an increasingly digital space. Yet each region of the planet is unique in terms of population and adoption of technology. In an effort to keep pace with regional development, eMarketer recently released its fifth annual Global Media Intelligence Report. To give online marketers an understanding of how they should prioritize audiences in different areas of the […]

Spotlight on Asia Pacific: Yamato Muraoka, Allied Architects

Allied Architects is a social media promotion company with the admirable mission of building up advertising automation culture in Japan. Their operation team handles client-side advertising on social media platforms, using advertising automation software to manage and optimize paid marketing campaigns. To learn more about digital advertising in the Japanese market, we interviewed Yamato Muraoka, General Manager of Ad Tech for Allied Architects. What is a typical day in the life for your role? I manage the operation team, sales […]

Anatomy of a Growth Marketer: Yondy Thong

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]