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Tag : Asia Pacific

Mobile Gaming Studies: The Past, Present and Future In 9 Charts

Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by […]

Social Media Advertising in Asia: Challenges and Opportunities

It’s an exciting time to be a digital advertiser. Ad automation software is paving the way for large-scale social media and mobile campaigns, making global scope an achievable goal for online gaming and ecommerce marketing managers looking to increase customer acquisition. As advertisers begin to assess the pros and cons of marketing internationally, having on-the-ground resources is critical. To provide insight into the high-growth Asia Pacific region, we checked in with Julia Zhou, Nanigans Account Director for APAC. 1. What […]

Online Retail and Digital Gaming Spotlight: Asia

There are many things you can do when your mobile advertising campaign performance has hit a plateau. You can switch up the creative, you can change your bidding strategy, you can adjust your budgets, you can target different audiences — or you can take your marketing global. Mobile engagement has become the digital marketer’s holy grail, and international markets like Asia Pacific deliver a fresh pool of cross-channel customers that is growing in leaps and bounds. According to VentureBeat, “Southeast […]

Scale Your Ad Spend On a Global Level – In Just 5 Steps

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. According to a report released by App Annie and IDC, the freemium business model has driven a disproportionate volume of app revenue across both the iOS App Store and Google Play. This phenomenon has had an unfortunate side effect: most apps have a 1-2% average conversion rate. Even the most addictive, time-swallowing games generally hit a conversion ceiling of 10% for getting users to take […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]