Menu

Tag : attribution

Featured Image - Incrementality and attribution

Advertisers Beware: Your Retargeting Attribution May Be Flawed

Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed retargeting attribution, and what can you do to remedy this situation? Here’s what advertisers need to be aware of so they can run retargeting campaigns […]

Attribution Update: 39% of View-Through Installs Come in First Hour

In late September, Facebook introduced view-through attribution for app install advertisers, with the aim of improving app ad attribution beyond  ad clicks that occur instantly. Soon after Nanigans began cataloguing this previously unavailable data, allowing customers to examine and incorporate it into their advertising campaign management strategies. With the aim of determining the frequency of view-through app activity, we examined install activity driven by all Mobile App Install-type ads across Nanigans’ advertiser base, separating out installs referred by a click versus […]

featured image cohort analysis

Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

featured image - financial services roi

3 Keys to Improving Advertising ROI at Scale for Financial Services

As with most lead generation marketers, financial services advertisers don’t just need to lower costs; they also need to acquire higher value customers. Here are three steps financial services advertisers can take to establish a stable and sustainable foundation of advertising success, and how Nanigans’ software can help along the way: 1. Convert High-Value Leads Understanding what happens after people click on your ads is vital to determining the success of your campaign. Downstream measurement through Nanigans’ real-time reporting dashboard […]

featured image - financial services true customer value

3 Ways Financial Services Advertisers Can Measure True Customer Value

When it comes to financial services advertising, all leads are not created equal — and being able to optimize toward high-value customers spells the difference between a campaign that generates revenue and a campaign that breaks the bank. Can you accurately attribute the value your ads are driving at every step of the conversion funnel? Here’s how Nanigans customers are eliminating wasted ad spend and prioritizing high-value customer acquisition: Measuring And Optimizing On Downstream Value Signals Nanigans has plenty of […]