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Tag : Benchmark Report

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

About This Report This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more […]

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: Nanigans Global Facebook Advertising Benchmark Report: Q3 2014 Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015 Facebook Leads eMarketer’s […]

Nanigans Releases Benchmark Report for Game Developers Advertising on Facebook

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook. With the millions of new smartphones, tablets and desktops that will be given as gifts this holiday season, this report offers support for gaming CMOs to increase Facebook advertising budgets. Highlights from the report include: CPM and impression averages Click-through rate and action averages Install rates and ad spend averages Revenue by gender, […]