Menu

Tag : Benchmark Report

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: Facebook Leads eMarketer’s Social Commerce Roundup An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR […]

Nanigans Releases Benchmark Report for Game Developers Advertising on Facebook

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook. With the millions of new smartphones, tablets and desktops that will be given as gifts this holiday season, this report offers support for gaming CMOs to increase Facebook advertising budgets. Highlights from the report include: CPM and impression averages Click-through rate and action averages Install rates and ad spend averages Revenue by gender, […]