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Tag : Benchmark Report

How Does Your Facebook Advertising Performance Stack Up?

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These stats from our Q2 2016 Facebook Advertising Benchmark Report – based on Facebook® ad impressions on Unpublished page post ads, mobile app install ads, domain ads, and dynamic ads delivered by direct response advertisers at ecommerce, gaming, and other Internet and mobile […]

featured image - FB Advertising Benchmarks Competition

Keeping Up With The Competition: Facebook Advertising Benchmarks

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These fresh-off-the-presses stats from our Q2 2016 Facebook Advertising Benchmark Report will help inform your Facebook advertising strategy for 2016 and help you win over valuable customers in the upcoming holiday season. Online Retailers Flock To Dynamic Ads Facebook’s dynamic ads (formerly […]

Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

Direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of increasing year-over-year return on ad spend in Q2 2016. Facebook’s dynamic ads (formerly dynamic product ads) continue to see soaring adoption among ecommerce advertisers. Dynamic ads enable real-time, feed-driven, highly personalized promotions so advertisers can more effectively convert new customers or re-engage existing ones. Driven by improved downstream performance vs. traditional retargeting campaigns on the channel, 14% more ecommerce ad […]

Instagram Advertising Benchmarks: Adoption Soars as Return on Ad Spend Grows [Report]

More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers. Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software. Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]