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Tag : Benchmark Report

Revenue & Purchase Metrics Soar for Retail Advertisers on Facebook [Q4 2015 Report]

The holidays are behind us, but marketers are likely still feeling the revenue impact of a huge quarter for Facebook advertising. For online retailers in particular, purchase activity driven from the social network was significant. The top ecommerce advertisers using Nanigans drove quarter-over-quarter return on ad spend increases of 87%, while purchase rates shot up 68% and average order values grew 49%. Q4 2015 was also defined by higher overall Facebook ad spending, and greater adoption of next-generation ad products […]

Instagram Advertising Benchmarks: December 2015 [Report]

Following rapid growth over the past several years, Instagram now boasts one of the largest user bases among any social network. After Instagram launched its advertising ecosystem in 2014 with a focus on brand awareness, direct response advertisers are now benefiting significantly from recent innovations on one of the world’s leading mobile ad platforms. In-house marketing teams leveraging Nanigans advertising automation have been quick to adopt the company’s Instagram advertising solution. After strong initial success, we’re seeing Instagram evolve into […]

Facebook Carousel Ad, Mobile Spending Grow in Q3 2015 [Report]

To provide even more value to data-driven performance marketers, today we’re releasing our latest Global Facebook Advertising Benchmark Report, which features a greater breadth of analysis than ever before. The report includes Nanigans’ global and vertical-specific (ecommerce and gaming) data on Facebook advertising CTR, CPC, and CPM in Q3 2015. As Facebook becomes an increasingly vital advertising channel for marketers across the globe, we’ve highlighted these performance benchmarks on a geographic region-by-region basis as well for the Americas, EMEA, and APAC. […]

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]