Menu

Tag : Benchmark Report

Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

Direct response advertisers on Facebook continue to realize higher returns for their business using Nanigans software. Their ability to generate more revenue at greater scale has prompted increased investment in Facebook advertising budgets during Q3 2016. For the 20 highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016. Meanwhile, these higher returns spurred those same advertisers to increase quarterly budgets by an average […]

European Facebook Advertising Benchmarks Every Marketer Should Know [New Report]

Digital ad spending in Europe grew to €36.2 billion last year, and the opportunity for advertisers on Facebook has never been greater. With 338 million monthly active users in Europe, Facebook has become a primary digital advertising channel for commerce companies driving profitable growth among increasingly mobile consumers. The opportunity is huge for European and global advertisers alike, but strategic campaign segmentation is critical for high-ROI Facebook advertising in the region. Europe encompasses such a wide range of languages, cultures, […]

Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming holiday season: Facebook Advertising Benchmarks: Q2 2016 from Nanigans Read Our Full Q2 2016 Global Facebook Advertising Benchmark Report This report highlights key trends seen by companies leveraging Nanigans advertising […]

How Does Your Facebook Advertising Performance Stack Up?

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These stats from our Q2 2016 Facebook Advertising Benchmark Report – based on Facebook® ad impressions on Unpublished page post ads, mobile app install ads, domain ads, and dynamic ads delivered by direct response advertisers at ecommerce, gaming, and other Internet and mobile […]

featured image - FB Advertising Benchmarks Competition

Keeping Up With The Competition: Facebook Advertising Benchmarks

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These fresh-off-the-presses stats from our Q2 2016 Facebook Advertising Benchmark Report will help inform your Facebook advertising strategy for 2016 and help you win over valuable customers in the upcoming holiday season. Online Retailers Flock To Dynamic Ads Facebook’s dynamic ads (formerly […]