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Tag : Big data

2015: The Year of the In-House Advertiser

As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards and TV toward data-driven marketing channels like search and social media, necessitated by customers moving to mobile. Online companies live and die […]

Excel Gets Real-time With Performance Analysis

While Excel remains the number one analytics tool in digital advertising today, it was never designed for managing ad campaigns. No one rides a motorcycle at the Grand Prix – why continue to use outdated tools to analyze your ad campaigns? At Nanigans, we’ve had many prospective clients come to us seeking a business intelligence solution tailored for campaign insights and optimization; one that possesses the power of pivot tables but also allows seamless campaign management and adjustment.  In response we’ve […]

How to Boost Performance with In-Memory, Multi-Dimensional Analytics

Nanigans’ ad optimization platform, Ad Engine, leverages data to provide the best ROI (return on ad spend investment) for our customers. Making this data easily accessible in a myriad of dimensions is pivotal to analysis. Scarecrow is the backend engine that replaces our original Placement Analysis utility focusing on high performance despite large data size (a million+ ad placements) with the ability to incorporate multiple, custom pivots across an ad’s creative, audience, and performance over time. Background The original version […]

Attribution, Big Data & The Open Graph: 3 Driving Forces of Social Ad Innovation

This article was originally published on Social Media Today. It’s the year of Facebook for digital marketers, with the social network projected to surpass $5B in worldwide ad revenues. Nearly half of Facebook’s 901M active users visit the site at least 6 out of 7 days a week, and with people spending more than 1 out of every 7 of their online minutes on Facebook, it’s no surprise that ad spend will continue to flow from other mediums to the social […]