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Tag : Black Friday

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Ecommerce advertisers using Nanigans generated terrific returns on Black Friday 2015, but arguably the best online shopping day of the year was still to come – Cyber Monday. As consumers got back to work, shopping at their desks remained a popular activity. Building on a trend observed in 2014, ecommerce advertisers invested much more heavily in Facebook mobile during Cyber Monday 2015. Same-advertiser mobile ad budgets increased 134% compared to the four Mondays prior to November 30 of this year. […]

Ecommerce Companies Cash In on Mobile This Holiday Season: Budgets Up 132%, Cyber Monday ROI Up 286%

Our analytics team has been examining data and evaluating Facebook® advertising campaigns during the busiest days of the year for online retailers, surfacing key information about holiday purchase and click-through rates. While digging into the data with Black Friday and Cyber Monday in the rear view mirror, one thing has become clear: mobile is becoming more and more critical in the buying journey for our ecommerce customers. The trend toward mobile is representative of the uptick of smartphone and tablet […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season 2015 Facebook Advertising Holiday Trend Preview for Ecommerce Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]