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Tag : Black Friday

2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Ecommerce advertisers using Nanigans generated terrific returns on Black Friday 2015, but arguably the best online shopping day of the year was still to come – Cyber Monday. As consumers got back to work, shopping at their desks remained a popular activity. Building on a trend observed in 2014, ecommerce advertisers invested much more heavily in Facebook mobile during Cyber Monday 2015. Same-advertiser mobile ad budgets increased 134% compared to the four Mondays prior to November 30 of this year. […]

Ecommerce Companies Cash In on Mobile This Holiday Season: Budgets Up 132%, Cyber Monday ROI Up 286%

Our analytics team has been examining data and evaluating Facebook® advertising campaigns during the busiest days of the year for online retailers, surfacing key information about holiday purchase and click-through rates. While digging into the data with Black Friday and Cyber Monday in the rear view mirror, one thing has become clear: mobile is becoming more and more critical in the buying journey for our ecommerce customers. The trend toward mobile is representative of the uptick of smartphone and tablet […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season 2015 Facebook Advertising Holiday Trend Preview for Ecommerce Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day