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Tag : blockchain

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Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]

Blockchain, Ads.txt, GDPR

Overrated or Underrated? Apple ITP, Ads.txt, Blockchain and Other Ad Tech Topics

Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” because some are getting too much attention while others are being underestimated. Apple ITP (Intelligent Tracking Prevention) The lowdown: Apple recently introduced “Intelligent Tracking Prevention” as a part of its Safari browser release, now blocking the ability to send cookies to third parties determined to be “trackers.” The Verdict: […]