Tag : branding

Instagram Direct Response And Branding Ad Unit Reference Guide

Last week we discussed some of the many reasons why direct response marketers are excited about the opportunity to advertise on Instagram. While Instagram’s ad units share similarities with Facebook’s ad formats and robust targeting capabilities (for example, the 20% text overlay rule), they also have their own unique specifications and requirements. The guide below will tell you all you need to know about Instagram’s initial ad offerings as you work towards unleashing your campaigns on what Re/code dubs “the […]

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]

Why Direct Response Is Dominating 2014 Advertising

Since the first banner ad was served in 1994, marketers have been under pressure to prove value through data—otherwise known as return on ad spend. In 2013, Internet ad revenues hit $42.8 billion, surpassing broadcast television for the first time and displaying a 17% YOY increase. Today, advertisers who have historically been focused on generating brand awareness are expected to report with hard data that they not only reached their specific target audience, but they were able to effectively encourage that audience […]