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Tag : Campaign Management

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising [Infographic]

Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic event where it would be virtually impossible to rise above the fray. Thankfully, the always-on global auction for Facebook advertising is a highly efficient operation. The basic principle, though, is the same: as a marketer, you’re bidding against countless other advertisers for limited inventory to get your message in front […]

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

4 Insider Tricks For Leveraging Performance Analysis

Once Nanigans clients are comfortable using our software, they tend to spend a lot of time using our business intelligence tool, Performance Analysis. In fact, over 50% of all client events within Ad Engine occur there, between analyzing overall campaigns, setting up targeting and creative, to optimizing ad campaigns at scale. While most Performance Analysis enthusiasts are familiar with commonly used features and use cases, we thought it might be helpful to highlight some lesser known tips and tricks. Trick […]

How to Find & Hire In-House Advertising Talent

Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands of dollars in daily spend and genuinely excited about diving into analytics. As eMarketer reports, direct response advertising has taken over the majority of digital […]

4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]