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Tag : Campaign Management

featured image - Twitter Audience Platform

Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When […]

Scaling Up: Accelerated Ad Creation and Campaign Performance Analysis

One thread that ties together all successful direct response advertisers is agility – both in terms of ad iteration and ability to scale. This is a constant battle, particularly as companies grow and begin advertising across multiple target markets, geographies, or languages. Two of the latest improvements to Nanigans advertising automation software help smooth that road for advertisers, allowing users to both create hundreds of ad variations in seconds, and analyze results in record time. Rebuild Our new Rebuild feature, […]

Featured Image - Ryan Interview

Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]

Featured Image - TV Twitter Ad Overlap

When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who  haven’t yet adapted to the new customer journey. Joining the Conversation As a real-time social platform for conversation about trending topics, Twitter naturally […]

Introducing Ad Rebuilding in Nanigans: Driving ROI at Scale with Rapid Campaign Iteration

The most successful performance marketers know the best returns are the result of strategic campaign testing and rapid iteration. When you’re unable to meet your ROI goals, the only way forward is to try something new. On the other hand, when performance is strong, it’s time to build on what’s working and scale that success. The digital advertising marketplace is constantly changing, and to maximize returns at scale, your campaigns need to keep up. Traditional campaign management solutions can make […]