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Tag : Campaign Management

Introducing Ad Rebuilding in Nanigans: Driving ROI at Scale with Rapid Campaign Iteration

The most successful performance marketers know the best returns are the result of strategic campaign testing and rapid iteration. When you’re unable to meet your ROI goals, the only way forward is to try something new. On the other hand, when performance is strong, it’s time to build on what’s working and scale that success. The digital advertising marketplace is constantly changing, and to maximize returns at scale, your campaigns need to keep up. Traditional campaign management solutions can make […]

Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within. These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative […]

The Playbook: Conquering Analysis Paralysis

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Managing digital advertising campaigns can be empowering, exciting… and overwhelming. Which campaign KPIs should you be monitoring daily, and which can you filter out? In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses the advertising metrics that most […]

The Playbook: Minimizing Complexity in Digital Advertising

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Imagine that you’re advertising many products under one umbrella; some products are far more valuable than others, the creative is regulated by law, and people who click on your ads may convert days if not weeks down the line. In this […]

Featured Image - Value Online Education Advertising

3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]