Menu

Tag : Campaign Management

Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance

Direct response marketing involves many moving parts. No matter how carefully you set a campaign up, odds are you will hit a snag in ad spend or performance from time to time. With plenty of hands-on experience in the ecommerce and gaming verticals, Nanigans account managers are well-versed in auditing and improving campaign results. Here are troubleshooting tips from two of our seasoned team members. Laurie Bloom One of the questions I get asked most frequently is, “How do I […]

The ABCs of Efficient Campaign Pacing: Part Three

In the past few weeks we’ve talked about the number of Active Ads within your campaign, and how to limit your Bids and Budgets. This week, we’ll walk through the last two letters in the “ABCs” of making sure your campaign daily budget is paced properly: “C” is for Calendar When consumers are left to their own devices (pun intended), they are far more active within the online marketplace. That is to say, when the average user is at work, […]

The ABCs of Efficient Campaign Pacing: Part Two

Cranking up a new campaign can be tempting. Once you’re given a fresh batch of creative and a promising audience to test it out on, it’s time to step on the gas, right? Blowing through daily budget too quickly is something that happens to a lot of advertisers; luckily, pacing can be evened out if you follow a few simple steps. Last week we discussed limiting the number of Active Ads within your campaign to those with high performance using […]

The ABCs of Efficient Campaign Pacing: Part One

We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it […]

Meet Lead Gen’s Best Friend: The Hourly Bid Multiplier

At Nanigans, we’re constantly taking in feedback and brainstorming better ways to optimize our ad automation software. Our lead gen clients asked for a way to capitalize on price fluctuations and purchasing behavior of their customers throughout the day, and Hourly Bid Multiplier was the result. What is an Hourly Bid Multiplier? All of Nanigans algorithms are trained to meet your KPIs. Depending on the bidding and budgeting option chosen, Nanigans will either spread out the dollars spent in your […]