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Tag : Campaign Management

4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]

Sharing Ad Campaign Reporting With Your Team Just Got Easier

Sharing and communicating reporting information is a crucial step in understanding how campaigns are performing across your entire team so that you can consistently strive to iterate and improve. All too often as marketers we have our own preferred versions of reports and end up with different information, making the process of evaluating campaigns and standardizing on metrics difficult. At Nanigans we have not only made the process of gaining complete insight into the performance of your ad campaign easier, […]

Facebook Partner Categories

Facebook Partner Categories: Frighteningly Effective

As anyone who’s ever been served a retargeting ad after abandoning an item in their shopping cart can tell you, social media marketing has become extremely (sometimes frighteningly) sophisticated. The appeal of Facebook as an ad channel has always been the level of insight it provides into the hearts and minds of consumers; not just gender, age and location, but whether someone’s in a long-distance relationship, has a birthday coming up or reads Twilight. While Broad Categories have provided brands […]

A Day in the Life of a Facebook Marketer

What’s it really like to be a Facebook marketer? Having managed campaigns for 200+ of the world’s leading performance marketers, we know that there can be a lot on a Facebook marketer’s plate every day. How do you hire a Facebook marketer? Specializing in Facebook marketing is relatively new, but there might be some key things to look out for.  We look for candidates who are highly analytical and creative. Since the core of the Facebook campaign management role is […]

A Day in the Life of a Nanigans Certified Partner

 As Nanigans transitions to a SAAS platform, the emergence of the newly formed Nanigans Partner Program has piqued the interest of many existing clients as well as prospective clients. As one of Nanigans’ Certified Partners, we are constantly faced with questions of curiosity. Clients often ask: “What is the role of a Nanigans Certified Partner? How do your services differ than what we currently have or do? Are Certified Partners just as responsive to my needs as Nanigans is?” I […]