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Tag : Campaign Management

Spotlight on Asia Pacific: Yamato Muraoka, Allied Architects

Allied Architects is a social media promotion company with the admirable mission of building up advertising automation culture in Japan. Their operation team handles client-side advertising on social media platforms, using advertising automation software to manage and optimize paid marketing campaigns. To learn more about digital advertising in the Japanese market, we interviewed Yamato Muraoka, General Manager of Ad Tech for Allied Architects. What is a typical day in the life for your role? I manage the operation team, sales […]

The Statistics of Automated Stop Loss: Part One

In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply a logical rule, over and over again, exactly the same way, all day and night, regardless of what’s on TV or whatever your cat Chipper just knocked […]

Large-Scale Online Retail: What Does It Take To Succeed?

At Nanigans we believe that it’s better to specialize what our software can do and who we choose to work with, rather than try to be a one-size-fits all advertising solution. Over the past five years we have been laser focused on building the best campaign management and optimization platform a large-scale direct response digital advertiser could ask for. Along the way we have learned what core qualities make our online retail customers truly successful – and we thought we […]

How to: Run a Post-Launch Ad Campaign Analysis

Congratulations, you’ve successfully launched a new campaign using Nanigans software! What’s next? The post-launch analysis is an essential part of getting a campaign off the ground and is the foundation to being able to assess and build on performance. In-house marketers benefit from taking stock of the campaign setup and early data shortly after launching so that any inconsistencies or performance gaps can be addressed right away. Ready to get started? Marketers working with Nanigans typically approach post-launch analysis in […]

Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance

Direct response marketing involves many moving parts. No matter how carefully you set a campaign up, odds are you will hit a snag in ad spend or performance from time to time. With plenty of hands-on experience in the ecommerce and gaming verticals, Nanigans account managers are well-versed in auditing and improving campaign results. Here are troubleshooting tips from two of our seasoned team members. Laurie Bloom One of the questions I get asked most frequently is, “How do I […]