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Tag : Case Study

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

Adore Me, the “New Face of Lingerie,” is disrupting the world of fashion by producing designer bras and sleepwear at affordable prices.  While the brand may not yet be a household name, its star is on the rise. Over Thanksgiving weekend, Adore Me saw a 15X increase in new member registrations through Facebook, but that was nothing compared to Cyber Monday — their biggest day ever for site traffic and purchases. Here’s the story of how a data-driven company managed […]

Playdemic Achieves 100% ROI on Facebook Ads with Nanigans Revenue Optimization

Background Founded in 2010, Playdemic is one of Europe’s leading mobile games companies. They focus on creating innovative, meaningful mobile games that engage and delight players worldwide. Such titles include their casual strategy games roster: Village Life and Gang Nations. Playdemic started their Facebook advertising using Power Editor, but in 2013 they found the need to work with a Facebook Marketing Partner whose technology focus was on ROI maximization and user quality, instead of the many cost-per-install (CPI) focused platforms available. […]

Top 5 Mobile Resources of 2014

This year has been quite a ride for online advertisers. Through new iPhones and operating systems to the Facebook Audience Network and the newest eCommerce ad unit, the meteoric rise in mobile device usage shows no sign of hitting a ceiling anytime soon. A large part of this popularity can be attributed to savvy app development and marketing. As you can see from the Business Insider chart below, apps are now consuming 86% of consumers’ time, with gaming and Facebook […]

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]