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Tag : Case Study

Top 5 Mobile Resources of 2014

This year has been quite a ride for online advertisers. Through new iPhones and operating systems to the Facebook Audience Network and the newest eCommerce ad unit, the meteoric rise in mobile device usage shows no sign of hitting a ceiling anytime soon. A large part of this popularity can be attributed to savvy app development and marketing. As you can see from the Business Insider chart below, apps are now consuming 86% of consumers’ time, with gaming and Facebook […]

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Nanigans Review: 40% Lower CPAs, 76% Time Savings

Blue Mango Interactive — named as one of 2013′s best managed companies of medium and large enterprises in the Netherlands by Deloitte  – recently reviewed Nanigans, comparing our advertising automation platform, Ad Engine, to Facebook’s Power Editor. Author Dirk de Klein, Online Marketer at Blue Mango cited data points around how our tool drastically dropped CPAs month over month and delivered significant time savings in the process. Review: Nanigans Facebook advertising tool Setting up a large social advertising campaign with a wide range of […]