Tag : Case Study

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

When Rue La La, an off-price online style destination, looked to grow net-new revenue from site retargeting, they turned to Nanigans for a new optimization strategy built on incrementality. The result? A dramatic increase in incremental revenue. Here’s how they did it. True measurement In order to accurately measure the lift in revenue from its retargeting programs, Rue La La abandoned the industry-standard, yet misleading, click and view-based measurement. This methodology does not take into account the organic baseline revenue […]

How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook

To win in the highly competitive mobile game industry, Playdemic knows that developing top-notch titles that players love often just isn’t enough. The most successful game makers pair innovative titles with a sophisticated approach to user acquisition and monetization—with Facebook advertising at the core. Playdemic, one of Europe’s leading mobile game companies, has used Nanigans advertising automation for years. Prior to launching the hit game Golf Clash, they experimented with competing solutions on the market. What did they discover? No […]

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans [Case Study]

For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. With expert support and an industry-leading platform, Volka has found working with Nanigans to be key in evolving its approach and building a competitive edge. Volka’s flagship game title, Taonga: The Island Farm, was an instant hit. The company’s in-house marketing team knew that to sustain their momentum after a successful launch, they needed to invest in user acquisition […]

SeatGeek’s Instagram Ad Home Run: Increasing Mobile Ticket Sales with Nanigans

 This case study was originally published on Instagram for Business. Event ticket marketplace SeatGeek optimized its mobile app install ads with a strategy of hyper-targeted and consistently refreshed creative, successfully increasing the number of people who made a purchase through the app within three days. The Story: Connecting Fans with Tickets SeatGeek is an event ticket marketplace that makes finding tickets to live entertainment a cinch. Its Deal Score system analyzes thousands of ticket listings and rates the best bargains, […]