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Tag : Case Study

Mytona

How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads

This case study was originally published here by Facebook. MyTona worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. Their Story: Immersive mobile games MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. Their Goal: Seeking more bang […]

Hear.com

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

The promise of advertising automation is that the right technology can unlock unprecedented efficiency. For Hear.com, greater efficiency in digital advertising means they can introduce more people around the world to their innovative hearing aid solutions. Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising, turning the promise of growth into a reality. Real Results: Unlocking Efficiency at Scale After adopting Nanigans as their in-house solution for scaling customer acquisition campaigns, Hear.com realized dramatic time savings—averaging 68% greater […]

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

When Rue La La, an off-price online style destination, looked to grow net-new revenue from site retargeting, they turned to Nanigans for a new optimization strategy built on incrementality. The result? A dramatic increase in incremental revenue. Here’s how they did it. True measurement In order to accurately measure the lift in revenue from its retargeting programs, Rue La La abandoned the industry-standard, yet misleading, click and view-based measurement. This methodology does not take into account the organic baseline revenue […]

How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook

To win in the highly competitive mobile game industry, Playdemic knows that developing top-notch titles that players love often just isn’t enough. The most successful game makers pair innovative titles with a sophisticated approach to user acquisition and monetization—with Facebook advertising at the core. Playdemic, one of Europe’s leading mobile game companies, has used Nanigans advertising automation for years. Prior to launching the hit game Golf Clash, they experimented with competing solutions on the market. What did they discover? No […]