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Tag : CMOs

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Hiring An In-House Digital Advertiser? Look For These Traits And Skills

Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital advertisers can drive serious revenue for your business through customer acquisition and retention campaigns. While there’s no exact blueprint for what makes a good in-house advertiser, there are indicators that a particular candidate will be successful at maintaining KPIs and achieving scale over the long-term. Based on conversations Nanigans […]

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices. This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget. Related Posts: A […]

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

As CMOs Increase 2016 Digital Marketing Budgets, An Opportunity Emerges

CMOs will be increasing budgets in social, mobile and analytics both short-term and over the next few years, according to a bi-annual survey conducted by the Duke University School of Business. The results of the survey show that B2C and B2B marketing executives will be increasing marketing spend on mobile 160% in the next three years, despite difficulties in demonstrating ROI: Which best describes how you show the impact of social media on your business? Survey respondents indicated they plan […]

Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API

The Nanigans Reporting API enables you to get full access to your campaign summary and transaction-level data in a way that is transparent, flexible and customizable. With the Nanigans Reporting API you can: Extract data programmatically and monitor campaign performance in near real-time Quickly integrate and implement solutions Conveniently access cross-channel reporting via AdLevel and EventLevel methods to tailor your reports directly for your business – 24 hours a day, seven days a week Save time by automating complex and […]