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Tag : Cohort analysis

The ABCs of Managing High-ROI Advertising Campaigns for Online Universities

Advertising for online education is a complex challenge. Not only do digital marketers need to reach a large, diverse audience, but they also need to drive downstream actions while running multiple ad campaigns at scale – sometimes for multiple programs within one school or multiple schools within a university umbrella. How can online education advertisers drive revenue while juggling all these factors at once? Here are three strategies that make managing online education campaigns easier and more efficient: Audience Segmentation: […]

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How Online Education Advertisers Can Generate Higher Quality Leads at Scale

Are your digital advertising efforts attracting qualified students, or just clicks? Online education marketers tasked with recruiting new students must look beyond upper-funnel engagement metrics; they also need to understand and optimize towards the downstream actions that occur as prospective student leads journey from first requesting program information to successfully enrolling. Here’s how measurement, optimization and workflow automation can help online education advertisers attract leads with greater lifetime value — and scale their ad campaigns. Track The Entire Customer Journey […]

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]

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Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]

Predictive Lifetime Value: A Game Changer For Mobile App Developers

It takes a lot of time, energy and investment to create compelling virtual worlds that users can get lost in. Naturally, once a mobile app is ready for launch, game developers are anxious to see all the hard work pay off. Obsessively checking install rates and app store rankings is a logical next step – but that kind of laser focus on surface-level metrics can lead to trouble down the road. Yes, it’s important to build a new mobile game’s […]