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Tag : Cohort analysis

How to Use Cohort Analysis to Find Your Most Valuable Ads

Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]

Fire Your Marketing Department (If They Don’t Use Cohort Analysis)

“A few years ago, my HR business partner said that she doesn’t fire people, they fire themselves. I couldn’t agree more!” — Marc Grabowski, COO of Nanigans. Underperformance is a typical reason for employee dismissal, but with performance marketing it’s not as simple as looking at results and making a judgment call. Performance is based on the metrics a marketer has at hand. If they are looking at the wrong metrics, their success will be falsely represented. Smart marketers are […]

The Reporting Dashboard GM Never Had

General Motors (GM) made headlines last spring when it pulled its ad budget from Facebook days before the social network’s IPO, citing vague performance reasons. The auto giant is in advertising headlines once again this week as it undergoes an agency review. Rather than seeking out new agencies or writing off an entire advertising channel (nonetheless the most popular website that is frequented by more than 1 billion people), perhaps instead GM is in need of a best-in-class reporting dashboard. […]

Built for Performance – Introducing Cohort Analysis & Look-Alike Group Tools

Here at Nanigans we are committed to designing and developing tools within Ad Engine, our Facebook advertising platform, that empower advertisers to make informed and ROI-based decisions. Our latest Ad Engine release contains two powerful new tools: Cohort Analysis to compare the lifetime value generated by campaigns over time Look-Alike Groups to discover new audiences with high probabilities becoming customers Cohort Analysis Cohorts are groups of people who share certain characteristics. Cohort analysis is a common and powerful methodology used by […]