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Tag : Company News

Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics.  Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising. Today, we’re thrilled to announce Nanigans Incrementality as part of our cross-channel Software-as-a-Service (SaaS) advertising platform. This provides marketers a complete software solution for measuring and […]

Former Spotify Executive Joins Nanigans as SVP of Marketing

January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]

Nanigans Recognized as a Technology Leader and a 2016 MITX Awards Finalist

We’re thrilled to announce that Nanigans has been named a finalist in the 2016 MITX Awards! The MITX Awards celebrate excellence in marketing and technology innovations produced in New England, and we’re honored to have Nanigans advertising automation software recognized among the most cutting-edge technologies in the industry. Being honored as a finalist for the Most Innovative Ad Technology reflects years of building powerful solutions for today’s most sophisticated digital advertisers. It all started here in Boston in 2010, and even […]

Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling them to scale their direct response campaigns on Twitter. Twitter is the world’s fastest growing channel for display advertising, according to […]