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Tag : cost per install

Facebook’s Audience Network Extends Ad Reach By 5-10%

We’re all about the data here at Nanigans, and investigating new options for boosting ad reach is our forte. To that end, our Marketing and Analytics team recently combined forces to study the effects of leveraging the Facebook Audience Network. For those who aren’t familiar, Facebook’s Audience Network extends the reach of a Facebook ad campaign and the associated targeting criteria to mobile apps outside of Facebook — allowing marketers to reach potential customers and re-engage with existing fans wherever […]

We Drove 1 Million Mobile App Installs on Facebook for Less Than $1 Each

We drove more than 1 million mobile app installs on Facebook in the past few months, and our cost-per-install (CPI) averaged less than $1.00. We achieved these results across multiple clients and verticals, and we fine-tuned our advertising strategy with every dollar spent. We’re convinced our process is the most efficient for driving mobile app installs on Facebook, and we’re excited to highlight our strategy for you. Many advertisers tell us they’re happy with a CPI below $4.00, whereas we […]

How to Drive Installs for $1 with Facebook Mobile Ads [Case Study]

Unique Influence leveraged Nanigans’ Ad Engine platform to facilitate thorough and aggressive Facebook ad testing, which achieved a cost-per-install goal of less than a $1 for the Krome Photos mobile app. Results Achieved a cost-per-install goal of less than $1 Discovered high-value customer segments Delivered an ROI (return on ad spend) of more than 2.5X for high-value customer segments Objectives Krome Photos is an online photo service and mobile app that offers professionally edited photos and prints. Krome partnered with Nanigans’ […]