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Tag : CPA

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

5 Steps to an Ad Campaign Optimization Audit

While our accounts here at Nanigans differ in terms of vertical, spend and frequency, a unifying factor between our gaming, eCommerce, travel and pure play clients is their drive to scale and their willingness to invest budget into high-performing audiences. In an ideal world, performance marketers would be able to run a postmortem on every campaign to analyze what didn’t meet expectations in terms of bids, and what audience targeting should be duplicated in the next push, but it’s easy […]

How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend our expertise when it came to marketing such a delicious product. While were were thrilled to hit our goals by bringing them lower CPAs and driving a higher number of subscribers, Lot18 was […]

A Day in the Life of a Facebook Marketer

What’s it really like to be a Facebook marketer? Having managed campaigns for 200+ of the world’s leading performance marketers, we know that there can be a lot on a Facebook marketer’s plate every day. How do you hire a Facebook marketer? Specializing in Facebook marketing is relatively new, but there might be some key things to look out for.  We look for candidates who are highly analytical and creative. Since the core of the Facebook campaign management role is […]

App Marketing on Facebook: How to Leverage CPA Bidding to Drive Mobile App Installs [Case Study]

Mobile app marketers are increasingly adopting Facebook’s cost-per-action (CPA) bidding as they look to enhance campaign performance—ad spend allocated to CPA bidding on Nanigans’ Ad Engine platform has increased by 20% in the last 14 days. We recently worked with an online retailer that achieved significant scale driving mobile app installs on Facebook with CPA bidding, exceeding expectations for meeting cost and performance targets. Goal The mobile retailer’s goal was to acquire customers with a $5 CPA or cost-per-install. The […]