Tag : CPA

Facebook Ad Campaign Pacing: 3 Common Bidding and Budgeting Questions

Pacing is a basic concept in the world of online advertising, yet it can have a strong impact on the performance of ad campaigns. Improper pacing can lead to budgets spent too quickly or underdelivering on volume goals. Even if you are reaching your spend goals by the afternoon, you may be missing out on even better opportunities later in the day. With proper pacing, advertisers are able to easily analyze whether different hours of the day impact campaign performance and […]

Facebook Advertising Bid Type Guide [Slideshare]

It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach your goals: The Ultimate Marketer’s Guide To Bid Types For Facebook Advertising from Nanigans Facebook Stats For […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Facebook Advertising Bid Type Spotlight: CPA

Relevance is the holy grail of digital marketing, and thanks to its in-depth targeting capabilities, Facebook is a strong channel for delivering the right message to the right customer. Of course, the bid type a performance marketing manager selects has a lot to do with the outcome of a given social media campaign. Bid types determine the effective reach of an ad, and whether you’ll be able to engage customers – extremely important components of an advertising strategy – so […]

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads attract don’t spend money, or only spend a little and then never again? At Nanigans, we are enabling direct response advertisers to target the audiences who are most valuable in the long-term, using Predictive Lifetime Value (PLTV) algorithms and tools. What is PLTV? Lifetime value is the revenue or […]