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Tag : CPA

How To: Drive Direct Response on Facebook

It’s an exciting time to be advertising online. Smartphone sales are up, and people are spending more and more of their time in apps; particularly gaming and social media. With over ten years spent attracting users and taking note of their interests, Facebook is the perfect tool for marketers looking to reach the customers most likely to sign up, download or purchase their products and services. eMarketer reports that the retail, financial services, automotive and telecom industries budget more heavily […]

7 Deadly Sins of CPA Based Advertising

Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during the holidays, when measuring, bidding and optimizing your ad budgets for post-click, downstream behavior through ROI-based bidding has the highest potential […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising [Infographic]

Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic event where it would be virtually impossible to rise above the fray. Thankfully, the always-on global auction for Facebook advertising is a highly efficient operation. The basic principle, though, is the same: as a marketer, you’re bidding against countless other advertisers for limited inventory to get your message in front […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]