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Tag : CPA

The Playbook: Conquering Analysis Paralysis

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Managing digital advertising campaigns can be empowering, exciting… and overwhelming. Which campaign KPIs should you be monitoring daily, and which can you filter out? In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses the advertising metrics that most […]

The Playbook: User Value In Online Advertising

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product […]

How To Generate Higher Value Leads at Scale With Nanigans For Twitter Advertising

One of the largest advertisers in the lead generation sector has used Nanigans for years to execute on its Facebook advertising strategy. The company is focused on connecting qualified consumers with its network of service provider partners. Through years of testing and tweaking Facebook advertising strategies, the company has built a deep understanding of how to best target qualified leads in the most cost effective way. Expanding direct response advertising to a new channel like Twitter presented challenges in terms […]

How Dashlane Scaled Twitter Advertising Success With Nanigans [Case Study]

Taking advantage of new advertising channels is often a major strategic pillar for direct response marketers focused on maximizing growth. This is what prompted Dashlane, the award winning and highly praised brand in the password manager and digital wallet space, to be among the earliest group of advertisers on Twitter. The company was looking to boost app install numbers to grow its free and paid user base, and saw Twitter as a place where they could reach a large number […]

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]