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Tag : CPC

Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming holiday season: Facebook Advertising Benchmarks: Q2 2016 from Nanigans Read Our Full Q2 2016 Global Facebook Advertising Benchmark Report This report highlights key trends seen by companies leveraging Nanigans advertising […]

Facebook Advertising Bid Type Guide [Slideshare]

It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach your goals: The Ultimate Marketer’s Guide To Bid Types For Facebook Advertising from Nanigans Facebook Stats For […]

Facebook Relevance Score: The Magic Number

In an effort to keep its advertiser base better in tune with performance indicators, Facebook has recently started sharing ad Relevance Scores with performance marketers. This figure ranges on a scale of 1 to 10 and helps advertisers understand if a marketing message is relevant and engaging to its target audience. The Relevance Score is an amalgamation of many metrics: Engagement Clicks Conversions Click-Through Rate (CTR) Positive Reviews and Negative Reviews While not a primary indicator of an ad’s success, […]

Global Guide: Facebook Advertising in Europe and the Americas [Infographic]

Facebook’s global presence is predicated on its ability to serve ads to every country it operates in. Of course, the cost and potential reach of an ad can vary wildly from country to country, and from region to region. To provide advertisers and marketers with some guidance regarding this fluid marketplace, Nanigans analyzed Facebook advertiser activity across its entire network, breaking out spend, reach, and ad format data on a country-by-country basis. In the below infographic, we explicitly focus on […]

Facebook Advertising Bid Type Spotlight: CPC

Relevance is the holy grail of digital marketing, and thanks to its in-depth targeting capabilities, Facebook is a strong channel for delivering the right message to the right customer. Of course, the outcome of a given social media campaign has a lot to do with the bid type a performance marketing manager selects. Bid types determine the effective reach of an ad, and whether you’ll be able to engage customers – extremely important components of an advertising strategy – so […]