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Tag : CPC

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

Find the Facebook Audience Most Likely to Convert With oCPM

Facebook’s oCPM, or optimized CPM, is a great way to bid on ads that reach audiences who are most likely to take your desired campaign action. When your goal involves driving an audience off Facebook to an external site, you can now utilize oCPM for Link Click ads within Ad Engine. Why is this important? Optimizing for your campaign objectives is the ultimate goal. Whether that objective is driving visitors to relevant pages to make purchases, drive registrations, or another […]

A Day in the Life of a Facebook Marketer

What’s it really like to be a Facebook marketer? Having managed campaigns for 200+ of the world’s leading performance marketers, we know that there can be a lot on a Facebook marketer’s plate every day. How do you hire a Facebook marketer? Specializing in Facebook marketing is relatively new, but there might be some key things to look out for.  We look for candidates who are highly analytical and creative. Since the core of the Facebook campaign management role is […]

The Evolution of Performance Marketing

The story of performance marketing is a story of evolution; the development of an online advertising market from a simple to a more complex form, while adjusting to changes in the ecosystem. With the possibilities of predictive lifetime value, performance marketing has moved into primetime and its potential is too great for advertisers to ignore. Here’s a quick look at the stages that led to the creation of a thriving performance advertising market. Primitive – Cost Per Impression (CPM) In […]