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Tag : creative tester

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3 Keys to Improving Advertising ROI at Scale for Financial Services

As with most lead generation marketers, financial services advertisers don’t just need to lower costs; they also need to acquire higher value customers. Here are three steps financial services advertisers can take to establish a stable and sustainable foundation of advertising success, and how Nanigans’ software can help along the way: 1. Convert High-Value Leads Understanding what happens after people click on your ads is vital to determining the success of your campaign. Downstream measurement through Nanigans’ real-time reporting dashboard […]

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3 Reasons Why Student Lifetime Value Is Vital For Online Education Advertisers

Advertisers looking to grow enrollment for online education programs can’t overlook the importance of converting higher-quality leads. Designing campaigns with student lifetime value in mind (instead of just aiming to gain clicks and views) is crucial to reaching and exceeding your enrollment goals. Here’s how a strong focus on LTV can help online education marketers make their ads campaigns best in class: 1. Grow Your Return On Ad Spend A focus on value means you’ll be working towards a greater […]

The ABCs of Managing High-ROI Advertising Campaigns for Online Universities

Advertising for online education is a complex challenge. Not only do digital marketers need to reach a large, diverse audience, but they also need to drive downstream actions while running multiple ad campaigns at scale – sometimes for multiple programs within one school or multiple schools within a university umbrella. How can online education advertisers drive revenue while juggling all these factors at once? Here are three strategies that make managing online education campaigns easier and more efficient: Audience Segmentation: […]

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]

After seven years and more than 10 million active players, Playkot has achieved worldwide success as one of Russia’s leading game developers. Games like SuperCity and Warzone are undeniable hits, but there’s still enormous opportunity for continued growth. Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. What’s the strategy behind their success? Increasing revenue at scale Playkot partnered with Nanigans because they saw massive […]

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Creative Testing: What It Is And Why Digital Advertisers Need It

When you’re advertising on Facebook, Instagram or other social networks, you want to ensure that you’re putting your money behind the best possible ads in your arsenal. After all, why pay to push out creative and copy combinations that fail to convert, compel clicks or capture the attention of your target audience? That’s why social advertisers need to run creative tests — so they’re not blowing budget on underperforming ads. What is a creative test? Creative testing is a way to […]