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Tag : creative tester

The ABCs of Efficient Campaign Pacing: Part One

We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it […]

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]