Menu

Tag : creative tester

The ABCs of Managing High-ROI Advertising Campaigns for Online Universities

Advertising for online education is a complex challenge. Not only do digital marketers need to reach a large, diverse audience, but they also need to drive downstream actions while running multiple ad campaigns at scale – sometimes for multiple programs within one school or multiple schools within a university umbrella. How can online education advertisers drive revenue while juggling all these factors at once? Here are three strategies that make managing online education campaigns easier and more efficient: Audience Segmentation: […]

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]

After seven years and more than 10 million active players, Playkot has achieved worldwide success as one of Russia’s leading game developers. Games like SuperCity and Warzone are undeniable hits, but there’s still enormous opportunity for continued growth. Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. What’s the strategy behind their success? Increasing revenue at scale Playkot partnered with Nanigans because they saw massive […]

Featured Image - Creative Testing for Advertisers

Creative Testing: What It Is And Why Digital Advertisers Need It

When you’re advertising on Facebook, Instagram or other social networks, you want to ensure that you’re putting your money behind the best possible ads in your arsenal. After all, why pay to push out creative and copy combinations that fail to convert, compel clicks or capture the attention of your target audience? That’s why social advertisers need to run creative tests — so they’re not blowing budget on underperforming ads. What is a creative test? Creative testing is a way to […]

Featured Image - Fix Failed Ad Campaigns

How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]