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Tag : creative tester

How Can Online Advertisers Test Creative In Their Facebook Ads?

It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing? Creative testing is a way to compare ads to see which image and copy combinations are best suited to […]

Best Practices For Direct Response Video Advertisers

As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience and KPIs. As video advertising takes its place at the forefront of digital marketing, the creative decision-making process has become more complex. Variables like music, length, and editing make video an […]

The 5 Most Frequently Searched Queries in Nanigans Software Help Center

The Nanigans help center is a one-stop digital marketing shop, providing customers with on-demand articles and videos covering topics as varied as mobile RTB and data integration. For campaign managers with specific questions, the FAQ section is often a popular destination. Curious about what our most frequently searched questions and features are? Read on. 1. How do I integrate with Nanigans Reporting API? Many customers inquire about how to plug into our reporting API because we offer the ability to […]

The ABCs of Efficient Campaign Pacing: Part One

We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it […]

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]