Tag : Creative testing

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Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]

Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness

Our last Relevance Score post touched on some of the basic things marketers need to know about the metric and how it relates to campaign strategy. In this article we look a bit more in depth regarding what precise tactics advertisers can leverage to boost an ad’s relevance to their target market. 1. Use gender-specific targeting when possible As a general rule, a Relevance Score tends to be higher for ads utilizing gender-specific targeting when compared to those using non […]

Facebook Relevance Score: The Magic Number

In an effort to keep its advertiser base better in tune with performance indicators, Facebook has recently started sharing ad Relevance Scores with performance marketers. This figure ranges on a scale of 1 to 10 and helps advertisers understand if a marketing message is relevant and engaging to its target audience. The Relevance Score is an amalgamation of many metrics: Engagement Clicks Conversions Click-Through Rate (CTR) Positive Reviews and Negative Reviews While not a primary indicator of an ad’s success, […]

How Can Online Advertisers Test Creative In Their Facebook Ads?

It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing? Creative testing is a way to compare ads to see which image and copy combinations are best suited to […]

Anatomy of a Growth Marketer: Dae Son, DraftKings

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports site with more than one million registered players and over $200 million in yearly prize payouts. Founded in 2012, […]