Tag : Creative testing

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]

Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study]

The Benefits of Keeping It Fresh Pocket Gems debuted its “Choose Your Own Story” mobile game, Episode, in 2014, presenting players with thousands of animated stories where their choices matter. In order to keep user activity steady over time, Pocket Gems has leveraged its in-house creative team to invent and design fresh image concepts and videos. When the game developer launched a mobile app install ad campaign featuring a specific image creative for a new Episode theme, performance exploded on […]

Facebook Carousel Ads: Creative Ways to Attract and Convert Customers [Guide]

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers have extra space to get creative, and there are many fantastic examples of brands taking full advantage of the opportunity. In Q3 2015 alone, advertisers using Nanigans software increased spend on Carousel Ads faster than any other ad type—spend rose 55% in just one quarter. When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend […]

Featured Image - Nanigans Tools for Scaling Instagram Advertising

Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]

Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness

Our last Relevance Score post touched on some of the basic things marketers need to know about the metric and how it relates to campaign strategy. In this article we look a bit more in depth regarding what precise tactics advertisers can leverage to boost an ad’s relevance to their target market. 1. Use gender-specific targeting when possible As a general rule, a Relevance Score tends to be higher for ads utilizing gender-specific targeting when compared to those using non […]