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Tag : Creative testing

Featured Image - Instagram Advertising Beginners

What Marketers Need To Know To Get Started With Instagram Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. In today’s direct response-focused digital marketing environment, brands can’t afford to ignore Instagram’s advertising capabilities. Despite its newcomer status on the paid advertising scene, companies are already seeing amazing revenue from this photo sharing platform. In fact, a large ecommerce company using Nanigans software was able to achieve a 179% return on ad spend, while another online retailer saw a […]

Featured Image - Creative Testing for Advertisers

Creative Testing: What It Is And Why Digital Advertisers Need It

When you’re advertising on Facebook, Instagram or other social networks, you want to ensure that you’re putting your money behind the best possible ads in your arsenal. After all, why pay to push out creative and copy combinations that fail to convert, compel clicks or capture the attention of your target audience? That’s why social advertisers need to run creative tests — so they’re not blowing budget on underperforming ads. What is a creative test? Creative testing is a way to […]

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How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]