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Tag : Creative testing

Getting Creative: The Secret to Facebook Advertising Success [eBook]

Marketers have spent billions of dollars on Facebook advertising. They are even spending more on Facebook for display advertising than they are on Google. Mostly that’s because Facebook ads work, allowing brands to successfully scale their ad spend on desktop and mobile. So why do Facebook ads work when they work? There are three reasons: Facebook’s extensive targeting options (demographics, affinities, psychographics and behaviors) coupled with optimization strategies based on customer lifetime value ensure that you can deliver your ads to the most relevant audience possible […]

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Bring Facebook Campaigns to Life With a Strong Creative Strategy

The success of a Facebook campaign lives and dies in the creative strategy. Next to proper audience targeting, creative is the most crucial factor impacting performance. At Unique Influence, we use a methodical process to understand a brand’s identity, identify interesting creative opportunities, brainstorm cohesive campaigns, and ultimately create images and copy that are poised for success. Step 1: Discovery During the initial kick off call with a new client, we gather information that we’ll use to create a creative […]