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Tag : Creative testing

Featured Image - Fix Failed Ad Campaigns

How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]

These 4 Advertisers Are Using Color To Dominate Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Want to know the key to successful Instagram ads? On a visually-based platform like Instagram, color is the first thing that jumps out at users as they browse through the images in their feed. But color can do more than just help your ad stand out from the crowd; these brands are lighting up Instagram with vibrant and vivid ads […]

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]