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Tag : creative

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Creative Best Practices: Holiday Retail [SlideShare]

As the Game of Thrones cast likes to remind us, winter is coming. While you look back at last year’s seasonal social media campaigns and explore this year’s expanded targeting options, don’t forget to add new creative to your holiday checklist. Once you’ve got the right customers in your sights, enticing copy and winter wonderland-invoking images will compel them to click (or install, or purchase, or register…. you get the idea). If you’re stuck on what to feed our Creative […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

Facebook Exchange Dynamic Image Resizer Increases ROI by 30%

Using the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the ability to dynamically display News Feed ad creative at an individual SKU level. This is beneficial for advertisers because it offers them the ability to show more relevant ads to consumers who have previously signaled intent on their website. For advertisers leveraging dynamic creative product feeds, Nanigans recently introduced its Dynamic Image Resizer, allowing marketers to dynamically resize ad images in the News Feed. The results so far are […]