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Tag : creative

featured image - Instagram Carousel Ads Retail

4 Brands Driving Sales with Remarkable Instagram Carousel Ads

Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative strategies top retailers are using in their Instagram carousel ads to capture more revenue from audiences. Sephora keeps its carousel consistent Carousel ads are a fantastic way to share multiple […]

Featured Image - Facebook Ad Refreshing

4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]

Featured Image - Twitter Advertising Best Practices

10 Creative And Copy Best Practices For Twitter Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream actions like signups, installs, purchases, and form completions? Here are ten to incorporate and test in your next Twitter campaigns: 1. Color Color is the first thing […]

Getting Creative with Direct Response Video Advertising [eBook]

Video is one of the most buzzed about topics in digital advertising, and with good reason. This dynamic format is the perfect medium for reaching an increasingly mobile audience. Because social sites like Facebook and Instagram offer auto-play for videos, ads instantly leap out from the feed to grab the attention of audiences. Features like this are contributing to video’s popularity as a social ad unit. According to eMarketer, programmatic digital video ad spending saw an astronomical 363% increase in […]