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Tag : creative

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Creative Best Practices: Holiday Retail [SlideShare]

As the Game of Thrones cast likes to remind us, winter is coming. While you look back at last year’s seasonal social media campaigns and explore this year’s expanded targeting options, don’t forget to add new creative to your holiday checklist. Once you’ve got the right customers in your sights, enticing copy and winter wonderland-invoking images will compel them to click (or install, or purchase, or register…. you get the idea). If you’re stuck on what to feed our Creative […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]