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Tag : creative

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

Facebook Exchange Dynamic Image Resizer Increases ROI by 30%

Using the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the ability to dynamically display News Feed ad creative at an individual SKU level. This is beneficial for advertisers because it offers them the ability to show more relevant ads to consumers who have previously signaled intent on their website. For advertisers leveraging dynamic creative product feeds, Nanigans recently introduced its Dynamic Image Resizer, allowing marketers to dynamically resize ad images in the News Feed. The results so far are […]

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Bring Facebook Campaigns to Life With a Strong Creative Strategy

The success of a Facebook campaign lives and dies in the creative strategy. Next to proper audience targeting, creative is the most crucial factor impacting performance. At Unique Influence, we use a methodical process to understand a brand’s identity, identify interesting creative opportunities, brainstorm cohesive campaigns, and ultimately create images and copy that are poised for success. Step 1: Discovery During the initial kick off call with a new client, we gather information that we’ll use to create a creative […]

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[eBook] Finding Profitable Customers with Predictive Lifetime Value

Today most marketers are focused on optimizing for CPA or ROI but as CMO’s increasingly request better performance and measures of success, more and more marketers will take their campaigns to the next level with predictive lifetime value (LTV). By understanding the lifetime value of various customers, you can improve your ROI in the long run.    Don’t be left behind now that the next phase of social media advertising is upon us. Be in the know about how you […]

Evolution in Mobile Advertising [SlideShare & eBook]

The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the three driving forces of change in mobile advertising: Targeting is no longer inferred or limited to non-personal data. Instead, we have identity and a vast set of targeting paramaters to chose from. Creative is no long limited to tiny, invasive banner ads. […]