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Tag : Criteo

Incrementality ROI

Overstock.com: ‘If Advertising ROI Is Not Incremental, It’s Just a Number’

The acronym ROI (return on investment) gets tossed around a lot in advertising, but many ecommerce brands are still mistaking causation for correlation when it comes to ROI. Related post: Marketers Are Sacrificing Billions in Revenue by Not Optimizing for Incrementality They often measure returns by looking at how many consumers viewed or clicked on their ads and how much money came back via purchases, regardless of how many sales would have occurred without the advertising in the first place. […]

Internet Retailer Conference & Exhibition 2012 Recap

Internet Retailer Conference & Exhibition wrapped up last week in Chicago. We met a ton of interesting people and learned a lot about the ecommerce industry. The four day event was dedicated to educating retailers and vendors on top questions, needs and trends in the ecommerce industry. Some notable speakers included Gilt Groupe’s founder and Chief Strategy Officer, Alexis Maybank, Barnes & Noble CEO, William Lynch, Jr., and Walmart’s President and CEO, Joel Anderson. We secured a spot on the exhibit […]