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Tag : Custom Audiences

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3 Ways to Capture More Revenue with Facebook Custom Audiences from Your Website

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]

Attribution Update: 39% of View-Through Installs Come in First Hour

In late September, Facebook introduced view-through attribution for app install advertisers, with the aim of improving app ad attribution beyond  ad clicks that occur instantly. Soon after Nanigans began cataloguing this previously unavailable data, allowing customers to examine and incorporate it into their advertising campaign management strategies. With the aim of determining the frequency of view-through app activity, we examined install activity driven by all Mobile App Install-type ads across Nanigans’ advertiser base, separating out installs referred by a click versus […]

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‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]

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4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]