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Tag : Custom Audiences

3 Ways Marketers Are Tying Email to Paid Advertising

Paid advertising doesn’t exist inside a vacuum; often, it’s part of a wider range of marketing initiatives that are earned and owned. We’ve found that tying social media campaigns to other forms of customer communication can have powerful results, not just in customer engagement, but retargeting and user acquisition. One of the most powerful owned channels is email. Marketers consistently rate it highly in surveys for its effectiveness and low level of difficulty to execute. If you haven’t considered linking […]

Mobile Gaming After the Holidays: New Devices, New App Downloads

Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]

How to Prepare Your Holiday Advertising For Social Media, Part 2

Welcome back to our three-part series on setting your 2014 holiday campaigns up for success on social! In Part One, we shared the first step: Evaluating your goals and KPIs, targeting, and ads from last year to help inform and improve Q4 2014. In Part Two, we’ll discuss newer targeting types and how they can fit into your strategy. Let’s dive in. Step Two: Update your arsenal Right Hand Rail Cue the makeover montage! In April, Facebook announced its plans […]

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]