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Tag : Custom Audiences

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]

How to Prepare Your Holiday Advertising For Social Media, Part 2

Welcome back to our three-part series on setting your 2014 holiday campaigns up for success on social! In Part One, we shared the first step: Evaluating your goals and KPIs, targeting, and ads from last year to help inform and improve Q4 2014. In Part Two, we’ll discuss newer targeting types and how they can fit into your strategy. Let’s dive in. Step Two: Update your arsenal Right Hand Rail Cue the makeover montage! In April, Facebook announced its plans […]

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]

4 Ways to Retarget Your Audience on Facebook

As the leading social network by global user numbers and amount of usage, Facebook is the logical choice for reaching customers where they spend the most time — but its high-performing native ad units really set it apart as a marketer’s best choice. By leveraging real-time bidding on FBX, behavioral data from websites and mobile app data when targeting on Facebook, marketers have the ability to reach desktop and mobile device users alike, delivering ads that are highly relevant and compelling. As performance […]

Facebook Marketers: How to Amplify Your Ad Targeting with Custom Audiences

Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]