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Tag : Custom Audiences

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]

4 Ways to Retarget Your Audience on Facebook

As the leading social network by global user numbers and amount of usage, Facebook is the logical choice for reaching customers where they spend the most time — but its high-performing native ad units really set it apart as a marketer’s best choice. By leveraging real-time bidding on FBX, behavioral data from websites and mobile app data when targeting on Facebook, marketers have the ability to reach desktop and mobile device users alike, delivering ads that are highly relevant and compelling. As performance […]

Facebook Marketers: How to Amplify Your Ad Targeting with Custom Audiences

Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]

A Look Back and a Leap Forward

When looking back at 2013 it’s hard not to notice a year full of progress. At Nanigans, we’ve experienced great growth, great expansion, but most of all we’ve experienced great product success. The product features we released in 2013 were culminations of hard work, perseverance, and most of all, innovation. We focused on four themes and created a ton of new features and enhanced many more. Four of these products, in particular, will continue to push the boundaries of optimization in […]

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5 New Year’s Resolutions For Facebook Marketers in 2014

The New Year has begun. It’s 2014. While many of us have already considered a number of resolutions for the New Year, such as losing weight, getting organized or saving money, it’s important to take a moment to think about what you want to accomplish with your Facebook marketing in 2014. Maybe you’ve thought of some ways to improve your ad creative or hone your ad targeting, but if you don’t have a strategy to take your Facebook marketing to […]