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Tag : Custom Audiences

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Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

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3 Ways Ecommerce Advertisers Can Increase Average Order Value

For ecommerce advertisers, the goal of digital campaigns shouldn’t just be customer acquisition or retention. Increasing current customers’ average order value is a major step towards driving more revenue, and it is often overlooked as a marketing strategy. So how can online retailers increase their chance of seeing big bucks at checkout? Here are three advertising tricks that can help increase the average order value generated by online shoppers. 1. Employ Dynamic Product Ads Dynamic Product Ads (DPAs) include several […]

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3 Ways Mobile Game Marketers Can Monetize With Facebook Custom Audiences

Mobile game marketers who are advertising on Facebook have a powerful tool at their disposal: Custom Audiences. This targeting option, combined with a mobile SDK, can help game companies achieve many game goals like re-engaging lapsed users, increasing in-app purchases and acquiring new users with the greatest lifetime value (LTV). Here’s how Facebook’s Custom Audiences can make a big difference in mobile game rankings and revenue: 1. Lapsed User Reactivation Just because a user hasn’t played your game in a […]

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3 Reasons Why Marketers Must Retarget Their Social Ads

If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. While there are many ways that retargeting can benefit your business, we’ve compiled the following three advantages (and actionable retargeting strategies) that your company can’t afford to ignore. 1. Catch the attention of lapsed or […]

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Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple

If you’re not linking your social media advertising with your email marketing efforts, you’re missing out on a powerful opportunity to generate greater ROI. With average revenue per email down nearly 15% and order value down nearly 12% year over year, a cross-channel marketing approach is more important than ever. Here are just a few ways to regain customer reach and increase campaign impact with a dynamic ecommerce strategy. Let Your Email List Guide Your Ad Targeting If a customer […]