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Tag : Custom Formulas

4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]

Drive Actionable Data With New Custom Formulas

Measuring what matters is the foundation of successful performance marketing campaigns. Metrics that bridge the gap between a so-called “vanity metric,” and truly actionable data are the key points to measure and evaluate. At Nanigans we recognize the need for performance-oriented data that enhances your advertising and enables data-driven decision-making. Below we will walk through four examples of metrics that you can calculate using Custom Formulas, a new feature within Ad Engine that provides the data necessary to drive decisions […]