Menu

Tag : Customer Acquisition

Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising

CaratLane has transformed the growing market for luxury jewelry in India by pioneering an ecommerce strategy built around the modern consumer. Critical to their success has been a central focus on digital advertising—particularly on Facebook. When CaratLane’s in-house marketing team began hitting the limits of what Facebook’s native ad tools could do, they turned to Nanigans to drive higher returns and accelerate growth on a massive scale. Eliminating Obstacles to Growth With only Facebook’s native tools to manage, optimize, and […]

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [Free Guide]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. Each of the three platforms offers […]

featured image - Nanigans SDK

First-Party Data: The Key To Higher Mobile Advertising Returns

As mobile commerce has continued to gain traction in 2016 and shows no signs of slowing down, here’s what you need to know in order to fuel higher advertising ROI for your mobile app: 1. First Party Data Is Key To Optimization Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets on audiences that don’t actually drive growth for their business. Advertisers need […]

The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]

Facebook advertising has proven to be a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. And when these parallel goals are combined with Nanigans advertising automation software, greater scale, efficiency, and profit are suddenly within reach. How can you maximize returns through customer acquisition and retention campaigns on Facebook that work together, not against each other? This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain […]

How Online Retailers Are Getting Creative With Facebook Carousel Link Ads

It’s an exciting time to be in digital. Never before has there been such a wide array of social media ad units at a performance marketer’s disposal, and it seems as though every month we see a fresh addition to Facebook, Twitter, Instagram or Pinterest. Lately, social media networks have been stepping up their direct response game, and online advertisers are taking notice. Between  Q1 and Q2 of this year, we’ve observed a 60% increase in Carousel Link Ad spend […]