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Tag : Cyber Monday

2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Ecommerce advertisers using Nanigans generated terrific returns on Black Friday 2015, but arguably the best online shopping day of the year was still to come – Cyber Monday. As consumers got back to work, shopping at their desks remained a popular activity. Building on a trend observed in 2014, ecommerce advertisers invested much more heavily in Facebook mobile during Cyber Monday 2015. Same-advertiser mobile ad budgets increased 134% compared to the four Mondays prior to November 30 of this year. […]

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

Adore Me, the “New Face of Lingerie,” is disrupting the world of fashion by producing designer bras and sleepwear at affordable prices.  While the brand may not yet be a household name, its star is on the rise. Over Thanksgiving weekend, Adore Me saw a 15X increase in new member registrations through Facebook, but that was nothing compared to Cyber Monday — their biggest day ever for site traffic and purchases. Here’s the story of how a data-driven company managed […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season 2015 Facebook Advertising Holiday Trend Preview for Ecommerce Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day