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Tag : Cyber Monday

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Ecommerce advertisers using Nanigans generated terrific returns on Black Friday 2015, but arguably the best online shopping day of the year was still to come – Cyber Monday. As consumers got back to work, shopping at their desks remained a popular activity. Building on a trend observed in 2014, ecommerce advertisers invested much more heavily in Facebook mobile during Cyber Monday 2015. Same-advertiser mobile ad budgets increased 134% compared to the four Mondays prior to November 30 of this year. […]

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

Adore Me, the “New Face of Lingerie,” is disrupting the world of fashion by producing designer bras and sleepwear at affordable prices.  While the brand may not yet be a household name, its star is on the rise. Over Thanksgiving weekend, Adore Me saw a 15X increase in new member registrations through Facebook, but that was nothing compared to Cyber Monday — their biggest day ever for site traffic and purchases. Here’s the story of how a data-driven company managed […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season 2015 Facebook Advertising Holiday Trend Preview for Ecommerce Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]