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Tag : Data Science

An Insider Look at Ad Engine’s Ranking System

Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]

Better Whisky Drinking Through Data Science

Nanigans is known for its hardworking, fun-loving culture so our love of Whisky Data Science should come as no surprise. This post is a discussion and visualization of the tasting profiles of Scotch whisky from 86 distilleries. We use a form of dimensionality reduction to create a tasting map that shows similarity between different whiskies. As a big fan of the amazingly smoky Laphroaig from Islay, I’d also like to identify some good candidates for my next Scotch to try. […]