Tag : design

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]

5 UX Priorities for a SaaS Future

Let’s face it – advertising technology is complex. From the technology that routes requests through myriad servers and exchanges in a matter of milliseconds to the sophisticated bidding algorithms that control spending to the tracking protocols that collect and organize conversion data, it’s a tangled web of systems and lingo that makes up an increasingly important part of the marketing ecosystem. At Nanigans, we pride ourselves on having a firm grasp on all this complexity. Our culture strongly encourages attacking […]