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Tag : digital advertising

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

Back to School Targeting on Facebook: Attracting the Right Customers

Social media marketing makes a lot of sense when it comes to the 2014 back to school shopping season. There are a number of factors prompting moms and millennials to purchase school supplies online this year: Comparison shopping is much quicker and convenient on the Internet, which is available 24/7 Retailers often post online-only deals, and taking advantage doesn’t involve battling large crowds or busy parking lots Online consumers often have product descriptions and peer reviews available at their fingertips, […]

In-House Advertising: A 5-Step Path to Success

Over the past few months we’ve been sharing our thoughts on the in-house advertising movement, providing news updates and key reasons why digital marketing companies are taking control of their customer data. Based on our relationships with current customers, we wrote an eBook detailing how campaign conception, execution, measurement and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]

comScore’s 2014 Digital Future in Focus Report: Native, Mobile, & Multi-Platform

At 7,105 words and 41 pages, comScore’s 2014 US Digital Future in Focus report is a hefty read. Luckily, it’s also chock full of interesting data and takeaways for marketers interested in multi-platform, digital media, mobile, social monetization, online video, ad performance, search engine and eCommerce trends (that should be all of us, right?). If you don’t have the time to read the whole thing, here’s a snapshot of what mobile disruption means for digital advertisers and where you should be focusing your attention. 1. […]