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Tag : digital advertising

Social Media Marketing PSA: Know Your Ad Environment

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there’s been a lot of buzz around the new Apple Watch; specifically, which brands have launched inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% […]

Anatomy of a Growth Marketer: Sarah Weiss Breitenother

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What […]

How To: Drive Direct Response on Facebook

It’s an exciting time to be advertising online. Smartphone sales are up, and people are spending more and more of their time in apps; particularly gaming and social media. With over ten years spent attracting users and taking note of their interests, Facebook is the perfect tool for marketers looking to reach the customers most likely to sign up, download or purchase their products and services. eMarketer reports that the retail, financial services, automotive and telecom industries budget more heavily […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Mobile Advertising in the News

These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years. While almost all digital marketers are catching on to this shift, very few know how to gauge the success of mobile advertising campaigns. A recent report from eMarketer sheds light on […]