Tag : digital advertising

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

Back To School And Back To College Shopping Outlook for 2015

It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail Federation provides a detailed forecast for retailers. Read on for more about what to expect for this year’s back-to-school and […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

Retail ecommerce sales worldwide are expected to hit $1.59 trillion this year, according to eMarketer. As consumers become more comfortable shopping on smartphones and tablets, there’s never been a better place to reach prospects and loyal shoppers than on social media. Armed with first-party data and world-class advertising automation software, in-house performance marketing teams are in a prime position to scale their user acquisition and remarketing efforts. Related Posts: How to Scale a Facebook Campaign in 60 Days: The JackThreads […]