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Tag : digital advertising

Introducing The Playbook: Videos to Power Digital Advertising Success

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. In the first three episodes, you’ll hear from Nanigans’ Senior Product Specialist Erik Mansur on some of the most compelling topics in digital advertising today: For a taste of what you can expect from The Playbook, check out […]

Featured Image - Facebook Reactions

How Will Facebook’s New Reactions Affect Digital Advertisers?

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you’ve logged on to Facebook recently, you’ve probably noticed a major change to the site’s “Like” button. Instead of simply indicating if they liked a post, users can now indicate if that post left them amused, sad, surprised, angry or in stitches. Although this feature is still very new, it will definitely have an impact on businesses and the […]

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

Back To School And Back To College Shopping Outlook for 2015

It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail Federation provides a detailed forecast for retailers. Read on for more about what to expect for this year’s back-to-school and […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]