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Tag : direct response

Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within. These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative […]

Instagram Advertising Benchmarks: Adoption Soars as Return on Ad Spend Grows [Report]

More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers. Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software. Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a […]

featured image - Twitter ad targeting

4 Perfectly Targeted Twitter Ads That Digital Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you want your Twitter ads to be successful, you need to make sure that they’re reaching the right audience. Fortunately, Twitter offers a wide variety of targeting options, from Tailored Audiences to Keywords. There are already many brands on the site who are targeting their Twitter ads in unique and impactful ways to drive website visits, app installs, or purchases. See […]

Optimized Bidding: Tips For Turning Around Low-Volume Ad Spend

A big question for many digital marketers is what event to optimize bids towards on Facebook, Twitter and Instagram. Most advertisers just choose the most important metric to them, whether it is subscribe, purchase, or register. Unfortunately, many social platforms heavily depend on data from that specified event’s activity within the last 24 hours. If that event isn’t getting a lot of activity, advertising volume may suffer. Most online marketers share a common goal: to scale spend while maintaining campaign […]

Featured Image - Twitter Lead Gen Advertising

4 Companies Generating Leads With Outstanding Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  It’s a good time to be a lead gen advertiser on Twitter. With over 320 million monthly active users, odds are you’re likely to find your target audience — whether that’s students looking for an online education platform or new car buyers who need insurance. Mobile-friendly ad units, call-to-action (CTA) buttons and screen-popping formats like video mean that advertisers have plenty […]