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Tag : direct response

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

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4 Creative Tips For Lead Generation Advertising In Q1

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. January is lead generation’s time to shine. This time of year is perfect for lead gen marketers and app developers to amplify their social ads. Retailers are no longer dominating bidding with their holiday shopping ads, leading to a less competitive market. The new year also means a fresh start for your audience; plenty of people are looking to make […]

Anatomy of a Growth Marketer: Ben Moscatello, Storm8

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Storm8 has quietly become a giant in the world of mobile gaming, with more than 45 free-to-play titles across a variety of genres and over 1 billion downloads. For more than six years, the developer has kept global users entertained and engaged. Popular titles like Candy Blast Mania, Dragon Story and MONOPOLY Bingo! have repeatedly landed the company in the top 100-grossing […]

Instagram Advertising Benchmarks: December 2015 [Report]

Following rapid growth over the past several years, Instagram now boasts one of the largest user bases among any social network. After Instagram launched its advertising ecosystem in 2014 with a focus on brand awareness, direct response advertisers are now benefiting significantly from recent innovations on one of the world’s leading mobile ad platforms. In-house marketing teams leveraging Nanigans advertising automation have been quick to adopt the company’s Instagram advertising solution. After strong initial success, we’re seeing Instagram evolve into […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]