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Tag : direct response

Profit-Driven Advertising: Can It Empower Your Marketing Team?

This article originally appeared on IBM’s THINK Marketing blog. Does your marketing team track the true cost of digital advertising and the revenue driven by it? In today’s world of advanced analytics and cross-channel tracking, there’s no reason not to use profit, instead of cost, as a true north for your online advertising efforts. Historically, CEOs have regarded advertising as an expense instead of a revenue generator. However, as marketing teams are beginning to place more of a focus on […]

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4 Retailers Driving Digital Sales With Winning Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s […]

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices. This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget. Related Posts: Profit-Driven […]

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5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent than on social media. Advertisers for these services are using sites like Facebook, Instagram and Twitter […]

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4 Travel Social Ad Campaigns That Go The Extra Mile

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels to spot the jetsetters. Because many people on Facebook, Instagram and Twitter already have travel on the brain, these social media channels are the perfect place […]