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Tag : direct response

Featured Image - Twitter Value Prop

How to Take Control of Your Twitter Advertising

Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading advertising automation software to the Twitter ecosystem. Recently, Nanigans was formally recognized as a Twitter Official Partner — a distinction that speaks to the value advertisers can achieve […]

3 Disastrous Instagram Advertising Mistakes To Avoid

Note: The brands featured herein are meant to serve as examples, and are not Nanigans customers. Names have been blurred to protect the guilty.  Instagram recently announced a new milestone: 200,000 advertisers have flocked to the platform since it rolled out the red carpet last September. Online marketers are clearly seeing value from the photo-sharing site; however, stiff competition makes it more important than ever to maintain high standards when it comes to creative. If you’re looking to acquire customers […]

The Complete Guide to Direct Response Advertising on Twitter [eBook]

“Mobile-first” has been an essential concept in digital marketing over the past several years, but Twitter has recognized the power of mobile since the very beginning. Alongside the growth of mobile has been a significant shift in ad spend from branding to direct response objectives. Last year, 58% of all US digital ad spend was allocated to direct response campaigns, and the share is even higher among fast-growing verticals like retail. As the world’s fastest growing channel for display advertising, […]

featured image - Carousel Ad Review

Driving Revenue: The Compelling Case For Carousel Ads

The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Those aren’t the only impressive results advertisers have been seeing from Carousel ads. Here’s how the ad unit has performed and evolved […]

3 Examples of TV Commercials and Facebook Video Ads Playing Nice

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. The rise of digital video does not mean death to TV ads. In fact, a recent study by Facebook IQ found that combining the two can help boost ad recall. While marketers may be tempted to simply transfer TV ads to Facebook and call it a day, different mediums mean different viewing experiences. The most effective video ads take into […]