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Tag : direct response

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]

Anatomy of a Growth Marketer: Dae Son, DraftKings

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports site with more than one million registered players and over $200 million in yearly prize payouts. Founded in 2012, […]

50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook]

When it comes to online advertising, direct response dominates. Direct response accounted for 59.1% of all US digital ad spend last year versus branding-oriented ad campaigns, according to eMarketer. As all the major players in the social and mobile ad space continue to build out increasingly effective direct response advertising solutions, spend is likely to keep on growing. Related Posts: Building a Foundation For In-House Advertising Success [eBook] Anatomy of a Growth Marketer: Kevin Hsu Anatomy of a Growth Marketer: […]

Advertising SaaS: Behind Ad Tech’s Growth to $100B in 2020

A recently released report from independent consulting firm Technology Business Research projects that ad tech revenue will increase from $30B in 2015 to $100B in 2020 — a 300%+ increase over a 5-year span. According to MediaPost, this rapid boost in revenue is a clear reflection of “advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings.” To formulate the $100B figure, the consulting firm evaluated vendors from four different segments — data management platforms, demand-side platforms, ad […]

Anatomy of a Growth Marketer: Thrillist’s Meghan Kelly

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]