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Tag : Display Advertising

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]

6 Questions with Our Principal Data Scientist

Before arriving at Nanigans over two years ago, Sharat Chikkerur spent five years at Google and Microsoft writing and deploying machine learning algorithms. Not a bad way to hone your skills. Sharat says that experience — particularly his work at Google building large-scale machine learning systems that predict click-through rates for ads on the search engine giant — gave him a great foundation for his role as Nanigans principal data scientist. We recently sat down with Sharat to discuss why […]

Retargeting Spend

Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond

When you picture the holiday buying season, you probably envision mobs of shoppers edging their way through store aisles. That’s only half the story. Actually, it’s less than half. A Deloitte survey of 4,000 Americans shows that for the first time ever, consumers plan to do 51% of their holiday shopping spending online. So a more accurate picture of holiday shoppers might be someone sitting at home in their pajamas tapping on their iPad. For marketers, this means that competition […]

Retargeting provider questions

6 Key Questions to Ask Your Retargeting Provider [Infographic]

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house. Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost […]