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Tag : Display Advertising

6 Questions with Our Principal Data Scientist

Before arriving at Nanigans over two years ago, Sharat Chikkerur spent five years at Google and Microsoft writing and deploying machine learning algorithms. Not a bad way to hone your skills. Sharat says that experience — particularly his work at Google building large-scale machine learning systems that predict click-through rates for ads on the search engine giant — gave him a great foundation for his role as Nanigans principal data scientist. We recently sat down with Sharat to discuss why […]

Retargeting Spend

Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond

When you picture the holiday buying season, you probably envision mobs of shoppers edging their way through store aisles. That’s only half the story. Actually, it’s less than half. A Deloitte survey of 4,000 Americans shows that for the first time ever, consumers plan to do 51% of their holiday shopping spending online. So a more accurate picture of holiday shoppers might be someone sitting at home in their pajamas tapping on their iPad. For marketers, this means that competition […]

Retargeting provider questions

6 Key Questions to Ask Your Retargeting Provider [Infographic]

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house. Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost […]

Retargeting management

Retargeting Management: It’s Time to Change Your Approach

Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding. Today, spending advertising dollars online is far more complicated. The average marketer now must devote time and resources […]

featured image - emarketer state of programmatic

Why Programmatic Ad Spending Will Dominate The Future Of Advertising

2015 has been a landmark year for programmatic — a method of marketing that eMarketer calls a “must-have for media buyers and sellers looking to achieve better campaign performance and media buying efficiencies.” By using an algorithm to purchase ad space in real-time instead of manually managing the process, advertisers are free to focus on making impactful ad campaigns with more precise targeting. Programmatic is also accessible enough that companies can manage their own advertising in-house instead of outsourcing to […]