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Tag : Display Advertising

Retargeting management

Retargeting Management: It’s Time to Change Your Approach

Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding. Today, spending advertising dollars online is far more complicated. The average marketer now must devote time and resources […]

featured image - emarketer state of programmatic

Why Programmatic Ad Spending Will Dominate The Future Of Advertising

2015 has been a landmark year for programmatic — a method of marketing that eMarketer calls a “must-have for media buyers and sellers looking to achieve better campaign performance and media buying efficiencies.” By using an algorithm to purchase ad space in real-time instead of manually managing the process, advertisers are free to focus on making impactful ad campaigns with more precise targeting. Programmatic is also accessible enough that companies can manage their own advertising in-house instead of outsourcing to […]

Why All Marketing is Now Mobile Marketing

Programmatic. Viewability. Omnichannel. Big data. The advertising industry loves buzzwords. Buzzwords capture what’s trending in the minds of digital marketers and offer a common language for conversations around the next big thing. “Mobile” has been a buzzword for ages, always touted as the next revolution in advertising. But it’s 2015, and it’s official: the mobile majority isn’t coming; it’s already here. For years, as smartphones and tablet growth has exploded across the globe, the importance of considering mobile as part […]