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Tag : DPAs

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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Thanks to explosive sales growth, Trendin.com has become the largest ecommerce portal of any brick-and- morter retailer in India. As the online arm of Madura Fashion & Lifestyle, the country’s #1 apparel retailer, Trendin is attracting more repeat shoppers than ever before—and retargeted ads on Facebook are a critical part of their winning strategy. Setting the stage for growth During a past “end of season” sale, Trendin’s in-house team used Nanigans advertising automation software to manage Facebook ad campaigns aimed at […]

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3 Ways Ecommerce Advertisers Can Increase Average Order Value

For ecommerce advertisers, the goal of digital campaigns shouldn’t just be customer acquisition or retention. Increasing current customers’ average order value is a major step towards driving more revenue, and it is often overlooked as a marketing strategy. So how can online retailers increase their chance of seeing big bucks at checkout? Here are three advertising tricks that can help increase the average order value generated by online shoppers. 1. Employ Dynamic Product Ads Dynamic Product Ads (DPAs) include several […]

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Dynamic Ads Drive Strong Results For Facebook Advertisers

Facebook’s Dynamic Ads (formerly known as dynamic product ads, or DPAs) were launched a little over a year ago, but they’ve already proven to be an essential tool for digital marketers. This powerful retargeting solution enables advertisers to intelligently promote the most relevant products from their entire catalog on any device. Still deciding if you should try out Dynamic Ads for your business? Here’s all you need to know about how they work and how they’re increasing revenue for Facebook […]

7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A version of this post originally ran on Social Media Examiner. Is your business finding success with Facebook advertising? Wouldn’t you like to keep the momentum going and apply it to future advertising campaigns? The right tactics will allow you to scale great advertising results and help you score similar positive returns in the future. In this post, we’ll explore […]