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Tag : Dynamic Ads

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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend

Throughout the competitive holiday advertising season in Q4 2016, performance marketing teams using Nanigans had a banner quarter on Facebook. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%. More than ever, online retailers also focused on driving new and repeat purchases from customers on mobile. While desktop advertising remains an important part of the mix, the share of ad spend allocated to […]

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3 Ways to Capture More Revenue with Facebook Custom Audiences from Your Website

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]

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How Facebook, Instagram, and Twitter Pushed Performance Marketing Forward in 2016

As 2016 draws to a close, it’s already clear that this was a landmark year for social advertising. Ad revenue from US social advertising this year is already over $14.8 million, and future revenue is forecasted to double in the years to come. Additionally, social networks like Facebook, Instagram and Twitter unveiled many exciting new ad units and developments throughout the year, strengthening social’s role as a key channel for performance marketers looking to drive results. Here are a few […]

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‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]