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Tag : Dynamic Ads

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Retargeting provider questions

6 Key Questions to Ask Your Retargeting Provider [Infographic]

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house. Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost […]

featured image - holiday season advertising mobile

3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. This trend shows all signs of continuing during the 2017 season as well. With smartphones and tablets playing such a huge role in holiday shopping, it’s essential that marketers equip their advertising campaigns to reach audiences on mobile devices. Try out the following tips for a […]

Retargeting management

Incrementality: The Key to Measuring Advertising Effectiveness

Do you know the true value of your retargeting ad campaigns? While focusing on return on ad spend (ROAS) is certainly important, it doesn’t provide marketers with the insight that’s necessary for determining the effectiveness of their retargeting efforts, and the amount of budget they should dedicate to running retargeting campaigns. So how can advertisers know for sure if they’re successfully allocating retargeting ad spend? The answer lies in incrementality. What is incrementality? Incrementality is the measure of the lift […]

featured image - Level up measurement

It’s Time for Advertisers to Level Up Their Performance Metrics

It’s no secret that digital advertising has completely changed the game for marketers. While traditional forms of advertising didn’t provide the same insight into campaign impact, the current digital landscape allows marketing teams to report on the actual effects of their advertising in real time. However, this ability has lead many advertisers to get “drunk on data”, leading them to not truly allocate digital ad dollars to deliver the most bottom-line growth for their business. Here’s what advertisers need to […]