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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

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Dynamic Ads: A Powerful Retargeting Solution For All Industries

Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant aspects of their products and services to customers on any device. Learn how you can harness the power of Dynamic Ads to deliver the right ad to the right user at the right […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

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4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Thanks to explosive sales growth, Trendin.com has become the largest ecommerce portal of any brick-and- morter retailer in India. As the online arm of Madura Fashion & Lifestyle, the country’s #1 apparel retailer, Trendin is attracting more repeat shoppers than ever before—and retargeted ads on Facebook are a critical part of their winning strategy. Setting the stage for growth During a past “end of season” sale, Trendin’s in-house team used Nanigans advertising automation software to manage Facebook ad campaigns aimed at […]