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Tag : eBook

50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook]

When it comes to online advertising, direct response dominates. Direct response accounted for 59.1% of all US digital ad spend last year versus branding-oriented ad campaigns, according to eMarketer. As all the major players in the social and mobile ad space continue to build out increasingly effective direct response advertising solutions, spend is likely to keep on growing. Related Posts: Building a Foundation For In-House Advertising Success [eBook] Anatomy of a Growth Marketer: Kevin Hsu Anatomy of a Growth Marketer: […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop Game Over: How To Avoid Mobile App Churn Why App Install Ads Are a Mobile Marketer’s Secret Weapon Playdemic Achieves 100% […]

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: Data Analysis: The Backbone to In-House Advertising 50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook] 2015: The Year of the In-House Advertiser The Secret to Customer Success at Nanigans

Marketing Moneyball: Why In-House Advertising Changes Everything [eBook]

In case you missed it, last week we announced our sharpened focus on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into […]