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Tag : eBook

Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

Retail ecommerce sales worldwide are expected to hit $1.59 trillion this year, according to eMarketer. As consumers become more comfortable shopping on smartphones and tablets, there’s never been a better place to reach prospects and loyal shoppers than on social media. Armed with first-party data and world-class advertising automation software, in-house performance marketing teams are in a prime position to scale their user acquisition and remarketing efforts. Related Posts: How to Scale a Facebook Campaign in 60 Days: The JackThreads […]

50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook]

When it comes to online advertising, direct response dominates. Direct response accounted for 59.1% of all US digital ad spend last year versus branding-oriented ad campaigns, according to eMarketer. As all the major players in the social and mobile ad space continue to build out increasingly effective direct response advertising solutions, spend is likely to keep on growing. Related Posts: Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook] Building a Foundation For In-House Advertising Success […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising 3 Ways The Nanigans SDK Takes Mobile Games To The Next Level Facebook’s […]

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: Data Analysis: The Backbone to In-House Advertising 50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook] 2015: The Year of the In-House Advertiser The Secret to Customer Success at Nanigans

Marketing Moneyball: Why In-House Advertising Changes Everything [eBook]

In case you missed it, last week we announced our sharpened focus on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into […]