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Tag : eBook

The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [Free eBook]

Facebook and Instagram have become immensely powerful avenues for driving growth through profit-driven advertising. 2016 was a breakthrough year for both platforms—particularly for Instagram—but 2017 is slated to be even bigger. For marketing teams charged with accelerating revenue growth by finding and retaining high-value customers, Facebook and Instagram can be a goldmine. It’s the in-house marketing teams that take a profit-driven approach to advertising (not one structured around cost) that often achieve the highest levels of ROI at scale. There’s […]

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]

Getting Creative with Direct Response Video Advertising [eBook]

Video is one of the most buzzed about topics in digital advertising, and with good reason. This dynamic format is the perfect medium for reaching an increasingly mobile audience. Because social sites like Facebook and Instagram offer auto-play for videos, ads instantly leap out from the feed to grab the attention of audiences. Features like this are contributing to video’s popularity as a social ad unit. According to eMarketer, programmatic digital video ad spending saw an astronomical 363% increase in […]

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

Retail ecommerce sales worldwide are expected to hit $1.59 trillion this year, according to eMarketer. As consumers become more comfortable shopping on smartphones and tablets, there’s never been a better place to reach prospects and loyal shoppers than on social media. Armed with first-party data and world-class advertising automation software, in-house performance marketing teams are in a prime position to scale their user acquisition and remarketing efforts. Related Posts: How to Scale a Facebook Campaign in 60 Days: The JackThreads […]