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Tag : ecommerce holiday marketing

2014 Holiday Shopping Trends in 10 Charts [SlideShare]

With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while Shop.org foresees an 8-11% increase in online sales. Similarly, Deloitte projects a 4-4.5% increase in holiday sales and a 13.5-14% increase in online and mail order sales. ComScore anticipates a 16% increase in eCommerce sales this holiday season. In all likelihood, holiday shoppers will be spending more this […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

2014 Facebook Marketing Holiday Calendar

It’s that time of year when marketers start to look forward and plan their initiatives for the coming year.  An essential tool for Facebook marketers is the marketing calendar, which helps to coordinate your marketing vehicles as you look to take advantage of opportunities and boost demand for your offerings. We’ve put together a 2014 U.S. holiday marketing calendar so you can see what’s ahead and align it with your Facebook marketing strategy.  Whether you are a gaming company capitalizing […]