Tag : ecommerce holiday marketing

The Playbook: An Online Marketer’s Holiday Advertising Checklist

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The […]

Featured Image - Instagram Holiday Ads

4 Retail Instagram Ads That Are Winning The Holidays

The 2015 holiday season will be a particularly special one for Instagram. The photo sharing site rolled out advertising capabilities to all companies this year, making this the first holiday season where businesses can use the platform to draw in customers during Black Friday, Cyber Monday, and beyond. Instagram’s primarily mobile platform means it’s in perfect alignment with recent increases in mobile shopping behavior in Q4. Plus, the visual nature of the photo sharing site means it’s the ideal place […]

Featured Image - Facebook Holiday Ad Creative Examples

4 Retail Advertising Tricks To Make Holiday Sales Shine On Facebook

After much speculation and preparation, the holiday shopping season has finally arrived! As every online retailer knows, no winter shopping frenzy would be complete without a bevy of holiday-themed advertising. With ecommerce predicted to rake in $79.40 billion this holiday season, the right advertising campaign is a vital part of ensuring that your business gets in on the action. With holiday marketing in overdrive, you’ll want your ads to shine as bright as the holidays. Take a creative cue from […]

featured image - supercharge holiday advertising campaigns

3 Easy Ways To Supercharge Your Holiday Advertising Campaigns

The holiday shopping season is in full swing, but in the famous words of Yogi Berra, it ain’t over ’til it’s over. Your holiday ads may already be up and running, but that doesn’t mean you can’t give them a little boost. Here are three easy ways to reach a wider range of customers and continue to grow your revenue during the most wonderful time of the year for marketers. 1. Scale success to a wider audience Wish more of […]

Santa Christmas List - Holiday advertising checkilist

The Ultimate Advertising Checklist For A Merry Holiday Marketing Season

It may only be the 3rd of November, but retailers have had snow, Santa and holiday gifts on their minds for weeks. As digital advertisers take steps to prep social media ad campaigns for this year’s holiday retail rush, what items still need to be checked off the to-do list? Following the steps and tips below will help digital marketers cover all their creative, targeting and budgeting bases – and make this holiday shopping season the most successful one yet! […]