Tag : ecommerce holiday marketing

featured image - supercharge holiday advertising campaigns

3 Easy Ways To Supercharge Your Holiday Advertising Campaigns

The holiday shopping season is in full swing, but in the famous words of Yogi Berra, it ain’t over ’til it’s over. Your holiday ads may already be up and running, but that doesn’t mean you can’t give them a little boost. Here are three easy ways to reach a wider range of customers and continue to grow your revenue during the most wonderful time of the year for marketers. 1. Scale success to a wider audience Wish more of […]

Santa Christmas List - Holiday advertising checkilist

The Ultimate Advertising Checklist For A Merry Holiday Marketing Season

It may only be the 3rd of November, but retailers have had snow, Santa and holiday gifts on their minds for weeks. As digital advertisers take steps to prep social media ad campaigns for this year’s holiday retail rush, what items still need to be checked off the to-do list? Following the steps and tips below will help digital marketers cover all their creative, targeting and budgeting bases – and make this holiday shopping season the most successful one yet! […]

Featured Image - Ad Spend CHanges 2015 Holiday Shopping Season

The 2015 Holiday Season on Facebook: A Forecast For Ecommerce Advertisers

What performance trends can Facebook advertisers expect this holiday season? We took a look at ecommerce advertiser CPMs, CTRs and ad spend on mobile and desktop from Q4 of last year, in order to help marketers develop their Facebook advertising plans for this November and December. Read on for three valuable takeaways: 1. Expect big shifts in CPM for desktop Our holiday preview report shows that it’s hard to go wrong when advertising during the holiday season. Regardless of the […]

Featured Image - Holiday Purchase Trends Report

Facebook Purchase Behavior Ecommerce Advertisers Should Expect This Holiday Shopping Season

Online purchases tend to spike around the holidays, and last year was no exception. During the 2014 holiday season, ecommerce Facebook advertisers saw overall purchase rates roughly double from pre-holiday levels. What other shopping behavior should Facebook ecommerce advertisers expect this year? We’ve analyzed historical trends to provide answers from your most frequently asked questions about the upcoming 2015 holiday season. When do holiday purchase rates increase on Facebook? From January to October of last year, purchases from Facebook reached […]

2014 Holiday Shopping Trends in 10 Charts [SlideShare]

With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while foresees an 8-11% increase in online sales. Similarly, Deloitte projects a 4-4.5% increase in holiday sales and a 13.5-14% increase in online and mail order sales. ComScore anticipates a 16% increase in eCommerce sales this holiday season. In all likelihood, holiday shoppers will be spending more this […]