Tag : ecommerce

Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

Direct response advertisers on Facebook continue to realize higher returns for their business using Nanigans software. Their ability to generate more revenue at greater scale has prompted increased investment in Facebook advertising budgets during Q3 2016. For the 20 highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016. Meanwhile, these higher returns spurred those same advertisers to increase quarterly budgets by an average […]

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5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent than on social media. Advertisers for these services are using sites like Facebook, Instagram and Twitter […]

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Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]

Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

Last holiday season, a number of Nanigans ecommerce customers were actively managing Instagram campaigns following the company’s API launch in August. These early adopters of Instagram ads saw substantial performance gains once the 2015 holiday shopping season began in earnest. The Opportunity For Increased Retail Advertising Revenue Nanigans’ top 5 highest spending ecommerce advertisers between September and December 2015 experienced the following average changes between September/October vs. November/December, weighted based on advertiser-specific Instagram spend over the study period. Particularly for […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]