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Tag : ecommerce

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Growth in Facebook advertising, particularly among leading online retailers, shows no sign of slowing down. Marketers continue to allocate higher budgets to reaching and converting customers on the channel, with an increasing focus on mobile and dynamic ad retargeting. Facebook recently reported that revenue from mobile advertising skyrocketed 53% over the past year, and now commands an 87% share of all ad revenue. New data from Nanigans indicates that a significant piece of that growth comes thanks to ecommerce advertisers, […]

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How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

The rising popularity of mobile is on the mind of every marketer. As audiences move to devices like smartphones and tablets, marketing teams are migrating with them. With this shift comes a new set of considerations, such as what sort of ad units and creative are most effectively reaching mobile audiences. According to Facebook’s Chief Operating Officer Sheryl Sandberg, video is key: Many retailers are already successfully driving sales with video ads that are designed with mobile elements in mind. […]

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]

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4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already positioned to win over audiences with their ads. In fact, during Memorial Day weekend (the unofficial start of summer in the U.S.) CPMs […]