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Tag : ecommerce

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Optimize Mobile Clicks and Conversions with Direct Integration

Everyone knows that whatever marketing goals you have for your mobile app, you can’t meet them without leveraging the right data. In the early days of mobile app marketing, the only real way to get data out of an app for optimization was to install a Software Development Kit (SDK) so that the app would provide the data first hand through direct integration.  However, fast-forward to 2015 and today’s mobile app marketer has a number of options — such as […]

Anatomy of a Growth Marketer: Thrillist’s Meghan Kelly

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]

Anatomy of a Growth Marketer: Kevin Hsu

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Savvy companies are building in-house teams to manage their most important marketing channels. They recognize that outsourcing leads to missed opportunities, and they care enough about the customer journey to train and invest in talent that can maximize insights gathered from data. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time […]