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Tag : ecommerce

Shop.org After Hours: Networking Parties You Don’t Want to Miss

Are you getting ready for Shop.org 2018? We’re sure you’re geared up for top-notch sessions on ecommerce advertising trends and some words of wisdom from featured speaker and tennis great Serena Williams. But don’t forget about the after-hours activities. Not only are parties a great way to unwind, they’re a golden opportunity to forge relationships and generate new business. From the Shop.org Welcome Party at Tao Nightclub to our own party at SUGARCANE Raw Bar Grill located right outside the […]

Research Confirms Retail CMOs Are in a Tough Position

A new Nanigans research report, The Retail CMO Pulse Check, takes a hard look at retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers — including CMOs at some of the largest online retailers in the U.S. — found that despite marketing being held accountable for growing online sales and market share, roadblocks such as increased demands, organizational challenges, and external market forces are impeding success. Retail marketing leaders who took part in the survey […]

eTail East 2018 After-Hours Events Guide [Infographic]

eTail East 2018 is under two weeks away! The premier east coast retail conference is set to take place in Boston August 6-9. By day, eTail East will offer thought-provoking sessions led by executives from Wayfair, Jet.com, Asics, Casper, and many others — but there’s also plenty to do after hours. From a cocktail party at Legal Harborside in Boston’s bustling Seaport neighborhood to our own patio party with Localytics at Dillon’s in the Back Bay, mark your calendars with […]

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts. The company realized that there was a tremendous opportunity to better reach shoppers on Facebook, so they partnered with Nanigans to drive sales on a whole new scale. Driving new sales through personalization with dynamic ads One of the first steps the in-house team at Womanstalk took in partnership with Nanigans was implementing a robust dynamic […]

Hear.com

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

The promise of advertising automation is that the right technology can unlock unprecedented efficiency. For Hear.com, greater efficiency in digital advertising means they can introduce more people around the world to their innovative hearing aid solutions. Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising, turning the promise of growth into a reality. Real Results: Unlocking Efficiency at Scale After adopting Nanigans as their in-house solution for scaling customer acquisition campaigns, Hear.com realized dramatic time savings—averaging 68% greater […]