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Tag : ecommerce

Featured Image - Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Video’s rise to dominance comes as no surprise to those keeping an eye on the latest trends in social media and consumer behavior. Major markets like the United States and China are expected to dedicate billions in ad spend for video in the upcoming years. Why? This dynamic format is perfectly suited to capture people’s attention on mobile, tell a quick and compelling message, and inspire viewers to take action. Whether that’s making a purchase from your mobile website or downloading your latest app, video […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

featured image - ecommerce apps

4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Apps aren’t just for games and getting directions. Ecommerce companies are discovering that building their own shopping apps is a valuable strategy for driving sales and fueling repeat purchases. Last year, the merchants on Internet Retailer’s list of top mcommerce companies saw combined sales from their apps increase 44% to over $40 billion. As mobile shopping and researching becomes more […]

How Luxury Brand Reebonz Increased ROI 530% With High Value App Downloads [Case Study]

Reebonz (@ReebonzME) is an online platform for buying and selling a wide range of luxury products and services, including items from the world’s most popular designers. Reebonz partnered with Nanigans (@Nanigans) and used its advertising automation software: designed to empower in-house marketing teams to accelerate the growth and revenue impact of their digital advertising. The opportunity Reebonz was about to move into a new market: the Middle East. It wanted to boost brand awareness amongst women in the region, drive downloads of […]

featured image - Spring seasonal ads

Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re looking outside your window or inside at social media, it’s undeniable that the chill of winter has finally departed. The arrival of warmer weather means that your customers and prospects are exploring products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can […]