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Tag : ecommerce

Mobile Surges in Q1 2017 as Advertisers Generate Higher Returns on Facebook [Benchmark Report]

In Q1 2017, profit-driven advertisers on Facebook are investing at ever-higher levels while getting even more back in return. Across a same-advertiser set of large-scale ecommerce companies using Nanigans, return on ad spend (ROAS) grew an average of 31% year-over-year, while ad spending on Facebook increased by a full 16% on average. As these online retailers continue to increase their overall investments in Facebook as a core growth channel, more and more of that investment is allocated to reaching consumers […]

4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas  increased mobile video ad spend 20% quarter-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies […]

featured image - Instagram Carousel Ads Retail

4 Brands Driving Sales with Remarkable Instagram Carousel Ads

Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative strategies top retailers are using in their Instagram carousel ads to capture more revenue from audiences. Sephora keeps its carousel consistent Carousel ads are a fantastic way to share multiple […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

Featured Image - Anatomy of a Growth Marketer Pavan Akella Caratlane

Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]