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Tag : ecommerce

featured image - Spring seasonal ads

Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re looking outside your window or inside at social media, it’s undeniable that the chill of winter has finally departed. The arrival of warmer weather means that your customers and prospects are exploring products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can […]

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Thanks to explosive sales growth, Trendin.com has become the largest ecommerce portal of any brick-and- morter retailer in India. As the online arm of Madura Fashion & Lifestyle, the country’s #1 apparel retailer, Trendin is attracting more repeat shoppers than ever before—and retargeted ads on Facebook are a critical part of their winning strategy. Setting the stage for growth During a past “end of season” sale, Trendin’s in-house team used Nanigans advertising automation software to manage Facebook ad campaigns aimed at […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]

featured image - Twitter ad targeting

4 Perfectly Targeted Twitter Ads That Digital Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you want your Twitter ads to be successful, you need to make sure that they’re reaching the right audience. Fortunately, Twitter offers a wide variety of targeting options, from Tailored Audiences to Keywords. There are already many brands on the site who are targeting their Twitter ads in unique and impactful ways to drive website visits, app installs, or purchases. See […]

featured image - twitter for ecommerce

4 Ecommerce Twitter Ads That Are Driving Revenue For Online Retailers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Did you know that retail executives have named Twitter as one of the most effective social media sites worldwide? Using Twitter’s advanced targeting options to reach 320 million monthly active users allows retailers to reach valuable new shoppers. According to eMarketer, ecommerce purchases influenced by Twitter exposure to a brand have an average order value of $162.52. How can your ecommerce brand harness the […]