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Tag : ecommerce

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Fall Advertising Tips for Social Media Marketers

Retail stores are already decked out in Halloween adornment and Starbucks brought back Pumpkin Spice Lattes last week (!), so you might not be surprised to find out that a new month and a whole new season is upon us. As children return back to school, advertisers’ thoughts turn to visions of sugar plums and Black Friday, the most important shopping day of the year for most online businesses. Strange as it seems, some companies start putting together advertising strategies […]

2014 Back to School: Mobile, Moms, and $50B in eCommerce

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

Back to School Targeting on Facebook: Attracting the Right Customers

Social media marketing makes a lot of sense when it comes to the 2014 back to school shopping season. There are a number of factors prompting moms and millennials to purchase school supplies online this year: Comparison shopping is much quicker and convenient on the Internet, which is available 24/7 Retailers often post online-only deals, and taking advantage doesn’t involve battling large crowds or busy parking lots Online consumers often have product descriptions and peer reviews available at their fingertips, […]