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Tag : ecommerce

Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

About This Report This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more […]

The State of Mobile in 10 Charts

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%? The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you […]

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]