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Tag : ecommerce

featured image - incrementality and cross-channel

Hey Retailers, You’re Missing the Mark on Retargeting [Infographic]

For ecommerce advertisers, retargeting customers and potential customers with dynamic ads has become table stakes. We’re pretty sure you’re already running retargeting campaigns, but how exactly are you optimizing and managing them? If you’re setting and forgetting your retargeting using a third-party vendor and trusting they’ll provide full data transparency, there’s a better way. If you’re only holding them accountable for metrics such as ROI (return on investment), CPA (cost per action) and ROAS (return on ad spend) rather than […]

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

When Rue La La, an off-price online style destination, looked to grow net-new revenue from site retargeting, they turned to Nanigans for a new optimization strategy built on incrementality. The result? A dramatic increase in incremental revenue. Here’s how they did it. True measurement In order to accurately measure the lift in revenue from its retargeting programs, Rue La La abandoned the industry-standard, yet misleading, click and view-based measurement. This methodology does not take into account the organic baseline revenue […]

Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics.  Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising. Today, we’re thrilled to announce Nanigans Incrementality as part of our cross-channel Software-as-a-Service (SaaS) advertising platform. This provides marketers a complete software solution for measuring and […]

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Growth in Facebook advertising, particularly among leading online retailers, shows no sign of slowing down. Marketers continue to allocate higher budgets to reaching and converting customers on the channel, with an increasing focus on mobile and dynamic ad retargeting. Facebook recently reported that revenue from mobile advertising skyrocketed 53% over the past year, and now commands an 87% share of all ad revenue. New data from Nanigans indicates that a significant piece of that growth comes thanks to ecommerce advertisers, […]