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Tag : ecommerce

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]

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4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already positioned to win over audiences with their ads. In fact, during Memorial Day weekend (the unofficial start of summer in the U.S.) CPMs […]

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Ecommerce CPMs, Dynamic Ad Usage Set to Rise This Memorial Day

This article originally appeared in Marketing Land.  Many marketers think of Christmas, Black Friday weekend, back-to-school, Valentine’s Day as critical times for capturing consumer dollars. However, Memorial Day weekend is also an important revenue-generating holiday for ecommerce advertisers, with past years’ data showing an increase in Facebook ad budgets dedicated to dynamic ads, and a rise in overall CPMs and CTRs. The data outlined here comes from a set of ecommerce advertisers using Nanigans for their Facebook campaigns across a […]

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4 Essential Retail Advertising Strategies for Facebook Canvas Ads

Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers of images, video and carousel ads. These ads require more that eye-catching images to drive action. Learn the strategies these top retailers use to motivate Facebook users to […]

Mobile Surges in Q1 2017 as Advertisers Generate Higher Returns on Facebook [Benchmark Report]

In Q1 2017, profit-driven advertisers on Facebook are investing at ever-higher levels while getting even more back in return. Across a same-advertiser set of large-scale ecommerce companies using Nanigans, return on ad spend (ROAS) grew an average of 31% year-over-year, while ad spending on Facebook increased by a full 16% on average. As these online retailers continue to increase their overall investments in Facebook as a core growth channel, more and more of that investment is allocated to reaching consumers […]