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Tag : ecommerce

Ecommerce and gaming

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquire new customers and better monetize existing ones. But ecommerce and gaming companies are different than most businesses in that brand exposure and purchasing take place online where it’s easier to see what’s working and what isn’t. Over the years, specific strategies have worked for both. Gamers focus on mobile […]

CMO job interview

Here’s What Retail CMOs Are Looking for in a New Job

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from consulting firm Spencer Stuart. On the retail side, data from our recent survey of 100 marketing decision-makers showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42% of marketing executives plan to interview for jobs at other companies within six months. When scoping out a new marketing leadership role, our survey respondents rated […]

Shop.org After Hours: Networking Parties You Don’t Want to Miss

Are you getting ready for Shop.org 2018? We’re sure you’re geared up for top-notch sessions on ecommerce advertising trends and some words of wisdom from featured speaker and tennis great Serena Williams. But don’t forget about the after-hours activities. Not only are parties a great way to unwind, they’re a golden opportunity to forge relationships and generate new business. From the Shop.org Welcome Party at Tao Nightclub to our own party at SUGARCANE Raw Bar Grill located right outside the […]

Research Confirms Retail CMOs Are in a Tough Position

A new Nanigans research report, The Retail CMO Pulse Check, takes a hard look at retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers — including CMOs at some of the largest online retailers in the U.S. — found that despite marketing being held accountable for growing online sales and market share, roadblocks such as increased demands, organizational challenges, and external market forces are impeding success. Retail marketing leaders who took part in the survey […]

eTail East 2018 After-Hours Events Guide [Infographic]

eTail East 2018 is under two weeks away! The premier east coast retail conference is set to take place in Boston August 6-9. By day, eTail East will offer thought-provoking sessions led by executives from Wayfair, Jet.com, Asics, Casper, and many others — but there’s also plenty to do after hours. From a cocktail party at Legal Harborside in Boston’s bustling Seaport neighborhood to our own patio party with Localytics at Dillon’s in the Back Bay, mark your calendars with […]