Tag : ecommerce

Retargeting done wrong

Retargeting Done Wrong: Marketers Are Sacrificing Serious Revenue

U.S. retailers are leaving $5 billion in revenue on the table Here’s an elephant in the room: CMOs are allowing their marketing vendors and teams to focus on advertising metrics that may not mean anything to their business. When I talk to marketing executives of large online retailers, I ask a lot of questions about revenue and budgets to get to the bottom of how they can measure they’re advertising more efficiently. The following bits of dialogue are from a […]

Grow Revenue Profitably with Incrementality [Ebook]

How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. Incrementality is calculated as the difference in revenue between a treatment group (who see ads) and a holdout group (who do not see ads). This method of using RCTs (randomized control trials) allows advertisers to measure the additional revenue generated by advertising that otherwise would not have existed without the ad spend. The main […]

Nanigans Reports Record International Revenue Growth

More than ever, marketers around the world are taking control of their digital advertising in-house and moving toward optimizing their efforts around the only performance metric that matters: incremental revenue. What’s the evidence for this growing movement? Today we’re thrilled to announce that Nanigans’ business growth in markets outside North America skyrocketed in 2017, with 49% year-over-year increase in annual SaaS (software-as-a-service) revenue. One company in particular, Hopscotch, the Indian online retailer of baby products, drove significant growth this year […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Retargeting providers

Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black Box

Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully automated by software, elicit more consumer interest than ads that are untargeted or based on user demographics. Such retargeting ads even subtly shift consumers’ thinking, making them […]