Tag : ecommerce

How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend our expertise when it came to marketing such a delicious product. While were were thrilled to hit our goals by bringing them lower CPAs and driving a higher number of subscribers, Lot18 was […]

Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference on 4/3

Do you know what’s ahead when it comes to the future of  e-commerce and omni-channel retailing?  Everyone is talking about how social media, content marketing and digital video are personalizing the online shopping experience. But do you know how to build an online dialogue and create a unified consumer experience across all channels? At Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference, Nanigans’ SVP of Marketing, Dan Slagen will dive into how social networks are enabling consumers to review, recommend and […]

Facebook Advertisers Abuzz Over Asia Pacific

Asia Pacific is the source of a massive user base for Facebook. Monthly active users increased 23% year-over-year in Q4 2013 and eMarketer predicts that it will continue to be the highest growth area until 2017, fueled by users from India, Japan and Indonesia. Asia Pacific is not only fastest growth market for Facebook but it also offers tremendous potential for advertisers. E-commerce is one of Facebook’s largest advertising verticals in Asia Pacific. According to the latest predictions by eMarketer, for […]

E-Commerce Webinar: How to Scale Your Facebook Marketing

We’re thrilled to announce some great news for e-commerce marketers this morning! Nanigans will be teaming up with our friends over at RJ Metrics for a webinar next week on 2/26 at 1 PM EST all about e-commerce marketing on Facebook. If you’re wondering why your competitors are spending millions per month on Facebook, come learn how they think about going to market around the following themes: We’ll also have time for Q+A, so don’t miss out. Looking forward to […]

4 Takeaways on Retail’s Digital Future from Marketing Executives at Williams-Sonoma, Sephora, & Macy’s

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a report. eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, […]