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Tag : ecommerce

3 Data Tracking Tips For In-House Advertisers Using Conversions

A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR & ROI Facebook Mobile Advertising: 8 […]

How to Succeed in eCommerce Advertising: 6 Creative Best Practices

The future looks bright for eCommerce advertising. According to eMarketer, global B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion, spurred by the adoption of mobile devices in emerging markets, the proliferation of online payment options, and more sophisticated shipping methods. Similarly, eMarketer’s US Retail eCommerce Sales Growth by Product Categories chart displays healthy (12-15% YOY) increases in 2015, especially in the books/music/video, apparel & accessories, toys & hobby, furniture & home furnishings verticals. As direct response advertising […]

Why Direct Response Is Dominating 2014 Advertising

Since the first banner ad was served in 1994, marketers have been under pressure to prove value through data—otherwise known as return on ad spend. In 2013, Internet ad revenues hit $42.8 billion, surpassing broadcast television for the first time and displaying a 17% YOY increase. Today, advertisers who have historically been focused on generating brand awareness are expected to report with hard data that they not only reached their specific target audience, but they were able to effectively encourage that audience […]

The Power of Creative Combinations: An eCommerce Case Study

The transition between one season to the next is a retailer’s time to shine when it comes to eCommerce. The Facebook News Feed and Right Hand Side are valuable real estate to promote new product lines and drive increased traffic to stores as well as virtual shopping carts. In Q4 2013, Nanigans partnered with a leading retailer for a seven-week campaign that achieved a 73X return on ad spend — 20% higher than their target goal — based on view through. […]