Tag : eMarketer

featured image - emarketer digital ad spend report recap

Must-Know Advertising Trends From eMarketer’s “Digital Ad Pricing StatPack” Report

Which trends are dominating digital advertising? eMarketer explores this question in its latest report, “Digital Ad Pricing StatPack.” By compiling data and insights from 35 sources (including social advertising platforms, ad exchanges and ad networks), eMarketer outlines pricing trends for display, video and social ads served worldwide. Here’s what advertisers need to know about the current state of digital ad pricing. Programmatic Ad Spend Grows According to eMarketer’s estimations, a shift away from traditional means of buying display ads is […]

featured image - ANA programmatic report

ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away displaying the most growth in digital retail? We’ve swept the web for useful statistics and trends to help online retailers grasp the current state of eCommerce and stay informed on what’s to come. Check out these charts from eMarketer, comScore, PricewaterhouseCoopers, Forrester Research, and more: According to […]

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]