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Tag : Facebook ad changes

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Facebook Plans to Update Ads, Retire Sponsored Stories–What it Means for Advertisers

Facebook recently announced seven changes to the Ads API that will provide more effective targeting and creative options for advertisers. The new targeting options will be fully available by April 9–including interest targeting, demographic targeting and behavioral targeting. They also revealed creative updates and will be officially retiring Sponsored Stories. Here are the 7 big changes that will impact Facebook advertising: Targeting: Facebook has realigned its overall approach to ad targeting, focusing on four key areas, location, demographics, interests and […]