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Tag : Facebook Ads

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range […]

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Facebook’s Lead Ads: What They Are And How To Use Them

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

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4 Killer Ads Promoting User Generated Content And Why They Work

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a […]

Featured Image - Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Video’s rise to dominance comes as no surprise to those keeping an eye on the latest trends in social media and consumer behavior. Major markets like the United States and China are expected to dedicate billions in ad spend for video in the upcoming years. Why? This dynamic format is perfectly suited to capture people’s attention on mobile, tell a quick and compelling message, and inspire viewers to take action. Whether that’s making a purchase from your mobile website or downloading your latest app, video […]