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Tag : Facebook Ads

Featured Image - Facebook Canvas Ads

Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

featured image - Same Creative Facebook and Instagram

Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Thanks to Facebook and Instagram’s cross-advertising capabilities, marketers have the power to reach audiences with the same creative on both platforms. However, since the appearance of an ad on Facebook and Instagram differs slightly in each case, you should make sure that all of the elements — image, copy, and CTA — still make sense. To get a sense of how […]

Featured Image - APAC Facebook Advertising Infographic

Facebook Advertising in Asia-Pacific by the Numbers [Infographic]

Advertisers looking to reach a massively mobile audience need to explore Facebook advertising in Asia-Pacific – home to over 1.6 billion smartphone users by 2020. Spanning India, South Korea, Australia, New Zealand, Hong Kong, Taiwan, Macau, Cambodia, Indonesia, Laos, Malaysia, The Philippines, Singapore, Thailand, and Vietnam, the APAC region is wildly diverse. Marketers need to understand the unique cultures and economic conditions of each area they target. What do you need to know in order to drive the highest returns from your digital […]

Featured Image - Lookalike Audiences

Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Running campaigns on Instagram is a no-brainer for Facebook advertisers, thanks to audience and targeting parity. Although marketers are free to run the same ads on both channels, it’s definitely worth experimenting with different messaging, ad units and segmentation to find out the highest-value combinations. Not sure where to start? Here’s how three brands tailored the style, voice and delivery […]