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Tag : Facebook Ads

4 Ways to Drive Landing Page Conversions with Facebook Ad Creative

Facebook and Nanigans have stressed the importance of strong ad creative for over a year now because compelling creative plays a huge role in overcoming channel noise and promoting user engagement. But eye-catching creative doesn’t stop at the ad unit on Facebook; without a relevant, targeted landing page you’re just collecting wasted clicks. In this post we’ve identified four best practices for creating a seamless transition between ad clicks, landing pages and consumer actions, whether you’re aiming for a purchase, […]

facebook cyber monday

Cyber Monday Same Day ROI Up 377% On Facebook [Study]

Online shopping on Cyber Monday was the biggest online shopping day in history this year with a 20.6 percent increase in online sales.   Several studies cited Facebook as the most effective social network for driving shoppers to retailer websites and for delivering the highest number of conversions. Nanigans’ data mirrors these trends.  We compared the relative performance of Facebook desktop advertising campaigns managed with our Ad Engine software during the Thanksgiving through Cyber Monday shopping weekend with last year.  The […]

Facebook Advertising for Travel Marketers

Facebook has emerged as a viable channel for travel companies looking to drive website referrals and sales. As Facebook usage continues surge, marketers have a huge opportunity to influence travel purchase decisions. The social network’s massive amount of user data makes it an incredibly powerful performance based channel through which travel advertisers can run highly targeted, cost effective campaigns. Facebook differs from search advertising in that the user often doesn’t explicitly state their intent to travel. Advertisers must not only […]

How to Win More Customers with Facebook Partner Categories

In April, Facebook introduced partner categories which leverages users’ online purchasing histories and location to customize ads. It allows marketers to target ads across specific audience segments with third party data from Acxiom, Epsilon and Datalogix. Facebook recently doubled the number of partner categories available to more than 1,000. Partner category data includes how many people in a category and the purchasing history that includes them in that group. It also includes how often a product is bought in a […]

The Truth About Facebook Advertising: Is it Working?

While marketers have spent billions of dollars on Facebook advertising and reported countless success stories, a recent Forrester Research report caused an uproar when it assailed the social giant for failing marketers. The reaction to the report is telling. The general consensus as reported by VentureBeat, Motley Fool and Digiday appears to be that Facebook advertising has come a long way and that Facebook is a significant channel for marketers. So why does Facebook matter? Facebook offers a massive audience […]