Tag : Facebook Ads

Featured Image - Holiday Purchase Trends Report

Facebook Purchase Behavior Ecommerce Advertisers Should Expect This Holiday Shopping Season

Online purchases tend to spike around the holidays, and last year was no exception. During the 2014 holiday season, ecommerce Facebook advertisers saw overall purchase rates roughly double from pre-holiday levels. What other shopping behavior should Facebook ecommerce advertisers expect this year? We’ve analyzed historical trends to provide answers from your most frequently asked questions about the upcoming 2015 holiday season. When do holiday purchase rates increase on Facebook? From January to October of last year, purchases from Facebook reached […]

Facebook Advertising Bid Type Guide [Slideshare]

It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach your goals: The Ultimate Marketer’s Guide To Bid Types For Facebook Advertising from Nanigans Facebook Stats For […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

How Can Online Advertisers Test Creative In Their Facebook Ads?

It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing? Creative testing is a way to compare ads to see which image and copy combinations are best suited to […]

4 Ways to Drive Landing Page Conversions with Facebook Ad Creative

Facebook and Nanigans have stressed the importance of strong ad creative for over a year now because compelling creative plays a huge role in overcoming channel noise and promoting user engagement. But eye-catching creative doesn’t stop at the ad unit on Facebook; without a relevant, targeted landing page you’re just collecting wasted clicks. In this post we’ve identified four best practices for creating a seamless transition between ad clicks, landing pages and consumer actions, whether you’re aiming for a purchase, […]